Nismo Logo

Nismo LogoNismo Logo PNG

The Nismo logo is like a cut diamond. The emblem represents the updated cars and shows the increase in speed after working on them in the company’s garage. The sign encrypts the unusual body structure that makes the sports cars stand out.

Nismo: Brand overview

Founded:17 September 1984
Yokohama, Japan

Nismo is the result of the merger of Nissan’s sports and testing divisions in 1984. Having started with cars for Formula 3, the workshop has gradually revealed itself in the French 24 Heures du Mans, Japanese Super GT, American Rolex 24 at Daytona, European Blancpain GT Series, FIA GT3, and many others. Now the company is engaged in tuning, selling auto parts, and creating racing and road sports cars.

Meaning and History

Nismo Logo History

The Nismo logo is fairly consistent and has transformed a little over time. The company gives preference to lettering and, by transforming it figuratively, tells about its work in the direction of tuning. The shape of the letters and the colors speak to the viewer, conveying information about the features of the cars. There are patriotic notes in the emblems.

What is Nismo?

Japanese sports car company with 2.3 trillion yen in revenue. It is a division of Nissan. Cars are tuned in Omori Factory. The main models are Z GT500, GT3, RC, Z-Tune, Skyline, and Silvia.

1984 – 1998

Nismo Logo 1984

The logo consists of stylized lettering in which most of the characters have pointed edges. The letters M and S are modified to look like a freeway. The symbols read the sharpness of the competition, the steep turns of the race tracks, and the car’s ability to maneuver in difficult conditions.

The letter construction conveys the body’s angular profile, which the company used at the beginning.

The brand name comes from the first syllables of the company’s full name: Nissan Motorsport, which tells us that the firm’s work is focused on creating sports cars.

The top and bottom of the letter S allude to the two divisions that merged to form one company and also tell of the first legendary Saurus sports car, which was originally sold paired with the Jura minivan.

1998 – 2004

Nismo Logo 1998

The company received unconditional leadership in all positions in the demanding Le Mans race, and its cars were also recognized as the safest in case of accidents. A very patriotic logo was created as a sign of pride.

The letter O at the end of the word is transformed into a red circle. It is one of Japan’s symbols, representing the Sun. It is placed on the flag of the country. In the emblem, the sign emphasizes Nismo’s love and reverence for the place of its discovery and the desire to glorify the homeland.

The circle also resembles a wheel and indicates the direction of the company. The red color conveys speed and racing.

The lettering moved from the upper register to the lower, which hints at the squat growth of sports cars and the need for a streamlined shape. The absence of capital letters also indicates that the company is engaged in the service of other teams’ race cars and tuning of customers’ cars.

All letters except I are slanted to the right as a symbol of striving for development. The modified I glyph recalls the silhouette of a race car.

2004 – today

Nismo Logo

Nissan developed a three-year development plan for the company. As part of the modernization, the logo was slightly adjusted. All letters received a slope to the right, the transformation of I disappeared, and the last letter took the usual look, although it remained red. The changes made the logo more harmonious. It represents the perfection and technical thinking of the cars.

Font and Colors

Black and red are the main colors of the logo. Their contrast shows the beauty of the models. Red speaks of speed, and black of reliability and confidence in the market.

The font is unique, similar to the modified Tipemite Oblique. The use of uppercase letters represents the hand transformation of the cars.

Nismo color codes

Raisin BlackHex color:#221f1f
RGB:34 31 31
CMYK:0 9 9 87
Pantone:PMS Neutral Black C
RedHex color:#c51533
RGB:197 21 51
CMYK:0 89 74 23
Pantone:PMS 1788 C