Nissan Logos and Brands
Japan’s automotive industry is represented in the “Nissan” section through the logos of one of the world’s largest car manufacturers. The company has been around since 1933, and over the course of nine decades, its emblem has undergone a series of metamorphoses reflecting technological shifts and strategic alliances, including a partnership with Renault. The Nissan logo has traditionally been built around the name motif, framed by a circle and a horizontal bar, and the latest redesign marked a transition to a flatter, more modern interpretation of the familiar shape. An analysis of Nissan’s emblems reveals how the Japanese automotive industry has adapted its visual identity to the global market.
