The British company Nukoko, which produces cocoa-free chocolate, has introduced a new style that reflects a fresh perspective on the confectionery market. The identity, developed by the studio SoreThumbStudio, conveys the brand’s energy and openness through bright colors, a free-spirited typeface, and a light, positive tone.
The company Nukoko offers an alternative made from fava beans grown in Europe. It arose against the backdrop of problems in the cocoa industry, namely climate risks, rising prices, and environmental harm. The company’s technology produces a product identical in taste and texture to chocolate, but without cocoa. It reduces environmental impact, simplifies production, and opens new opportunities for scaling.
Nukoko aims to collaborate with major brands and bring to market a product that combines pleasure and mindfulness. The brand’s name carries dual meanings. It sounds like “new cocoa” and, in Ewe, a language spoken in Ghana, translates as “smile” or “happiness.”
The updated identity has a friendly and lively character. Illustrations and textures help tell the story of the technological process, while photographs showing the journey from bean to finished bar bring the brand closer to people.
Nukoko’s first products will be available in the United Kingdom and Europe in 2026. The company’s new image symbolizes its readiness to change perceptions of chocolate and to set a new direction in food innovation.