OnePlus Logo PNG
OnePlus logo about logic and VIP service. The emblem is built on associations with premium goods, victories, and first places, inviting customers to join the club of happy owners of perfect smartphones.
Emerging on the tech scene in December 2013, OnePlus was founded by Pete Lau and Carl Pei, who had previously honed their skills at the Chinese smartphone firm Oppo. Within a year, the fledgling company rolled out its inaugural device, the OnePlus One, which disrupted the market. Drawing considerable attention for its top-notch features and a surprisingly affordable $299 price, this device has introduced the “flagship killer” paradigm to the smartphone arena.
To stimulate interest and manage supply, OnePlus adopted an exclusive, invite-only model for customers looking to purchase its early models. A more open sales approach eventually supplanted this strategy. Over time, OnePlus maintained its market presence by annually unveiling new devices, each numbered sequentially, such as the OnePlus 2, the OnePlus 3, etc. These offerings continued the company’s ethos of coupling high-end specifications with cost-effectiveness.
The year 2020 marked a period of expansion and transition for the brand. On the one hand, OnePlus returned to the mid-tier smartphone market with the launch of the OnePlus Nord. Additionally, the company branched out into new product categories, including wireless earbuds. On the other hand, co-founder Carl Pei parted ways with OnePlus to establish a fresh startup called Nothing, centered around intelligent gadgets.
Today, OnePlus is a formidable player in the global smartphone marketplace, particularly prominent in countries like India. The brand’s ongoing mission is to offer devices that boast high performance and robust features, all while undercutting competitors’ price points.
Meaning and History
In its brief history, the brand has already introduced a logo and undergone one rebranding. Each symbol of the sign aims to create an impression of leadership. The company’s advantage is that its products fully align with the chosen logo, so real facts support the emblem. The logo forms strong associations, affecting the viewer through graphics, text, and color.
What is OnePlus?
A rapidly growing Chinese manufacturer of consumer electronics. In 2021, the brand’s sales in North America grew by 500% in three months. It ranks among the top 10 most famous Chinese brands globally. During the release of the OnePlus 9 in China, 300 million units were sold in 10 seconds, the market leader in India. The manufacturer’s headquarters is in the central district of Shenzhen, in a building called Tairan Building.
2013 – 2020
The emblem has a graphic element and the brand name in a red rectangle.
The drawing of a square frame with the number 1 and a plus in the upper corner is a visual embodiment of the name. The image’s meaning becomes clear when one considers the company’s motto: “never settle” for second place. It is clear that “one” represents the best smartphone of all.
The square frame serves as a representation of an honor pedestal.
The plus indicates:
- Extra features and perks for customers.
- Better service.
- Products for cool and stylish individuals.
- An exceptional degree: the brand’s products are even better than one can imagine.
- Continuous improvement.
The word One is highlighted in bolder characters to draw the customer’s attention to the smartphones’ premium features, positioning the phones as the central product in the market.
A red rectangle beneath the inscription, like a line highlighted with a marker in a message, post, or news on social networks, hinted at a smartphone sales method. The first OnePlus was launched in China in 2014, and by 2015, the brand was sold in 16 European countries without a single marketing campaign, solely due to word-of-mouth and social media discussions. People wrote about the brand, and orders were placed for the popular wonder-phone.
A rectangular background, like a gift ribbon on a box, signals that the smartphone brings a bright celebration into the buyer’s life.
2020 – today
In 2020, the brand updated its business strategy and underwent a rebranding. As a result, the red rectangle, which was subconsciously perceived as a symbol of danger, warning, or threat, disappeared from the emblem. The white inscription was also difficult to read and got lost in a brighter environment.
The new logo appears clean and clear. Red symbols on a white background reflect the premium quality of the products and underline the manufacturer’s leading positions. For three consecutive years, the brand ranked first in the best smartphone brand category, according to PCMag.
Thicker letters indicate the manufacturer’s growth and maturation. Soft, rounded character ends convey the phone’s streamlined design.
The words One and Plus are no longer separated by different glyph thicknesses, making the name a unified brand. The number one is written in the same style as the name, smoothly and neatly, which the company believes improves its readability.
The plus symbol in the upper corner of the square has increased in size. This change is a tribute to loyal fans who help improve the brand.
Font and Colors
The red and white colors in the logo represent a combination of novelty, design beauty, and excellent smartphone features. The palette supports the brand’s positioning as a “flagship killer.” Because the phones’ content and functions match those of leading models from major manufacturers while remaining more affordable, red expresses joy from purchasing and enjoying the devices’ functionality. White represents a relatively new brand that immediately stands out among competitors.
The font resembles the Neue Haas Grotesk Display.