Paris 2024 Logo PNG
The Paris 2024 logo may seem to lack anything dynamic, athletic, or Olympic, but that’s not the case. It’s imbued with the spirit of competition, embodying the drive for high achievement, peak energy, courage, and creativity. The emblem’s creators captured the essence of European chic, multiplied by a desire to be more focused, enduring, and brave. The logo concentrates on authentic French charm.
Paris 2024: Brand overview
| Founder: | International Olympic Committee (IOC) |
| Headquarters: | Paris, France |
In 2017, the International Olympic Committee chose Paris to host the 2024 Summer Olympic Games during their meeting in Lima, Peru. This will be the third occasion the French capital will be honored to host the global sports event, following their prior stints in 1900 and 1924.
Within this competitive selection process, Paris managed to edge out rivals Los Angeles and Budapest to secure the 2024 hosting rights. Following the successful bid, a committee was quickly set up in 2018 to manage all aspects of the forthcoming Games, and major venues were decided upon. By 2019, in-depth plans and financial outlines were nailed down, paving the way for the construction and refurbishment of the selected sports sites.
From 2020 to 2023, the construction projects were completed, infrastructural enhancements were implemented, and the ceremonial torch route plans were shared with the public. Additionally, marketing activities picked up momentum in the lead-up to the event. The Games are scheduled from July 26 to August 11, 2024, and are set to feature more than 10,500 athletes representing 206 nations. They will compete in various events, encompassing 44 categories within 33 sports.
This event will be the 100th anniversary of the 1924 Summer Olympics, also held in Paris. The city plans to use famous local landmarks, including the Eiffel Tower and Stade de France, as settings for some competitions. New constructions, such as a dedicated Olympic Village and an Aquatics Center, are also part of the venue lineup for these Games.
Meaning and History
A unique logo has been a key attribute of every Olympic Games since 1932. That’s when the idea of creating a personal symbol to represent the grand event was proposed. Typically, the emblem is introduced well before the official opening of the competition—about 4 to 5 years before the start. It undergoes several development stages; thus, the initial design might differ substantially from the final one.
Usually, contender countries submit their Olympic Games applications and logo concepts. At that point, the design cannot include the Olympic rings. The rings are added only after the city is shortlisted among potential candidates. The International Olympic Committee reviews all logos. After the application is approved, the personal symbol can be used as temporary imagery until the official version is finalized. Accordingly, the Paris 2024 logo underwent several stages of modernization, taking more than a year to complete.
What is Paris 2024?
Paris 2024 is the abbreviated name for The 2024 Summer Olympics, or officially, Games of the XXXIII Olympiad. This grand event will involve about 10,500 athletes competing in 32 sports from July 26 to August 11, 2024. The main venue will be the capital of France.
2015 – 2016
This version was used during the city stage of the candidacy. It consists of the primary symbol of France and Paris—The Eiffel Tower—which occupies a significant portion of the space. It also features a folded white ribbon with a blue inscription “Paris 2024” and a broad red stripe, symbolizing a road and an athletic track. The title is divided into two parts and is preceded by a hashtag for a modern look and search convenience. A rectangle with a light-blue “sky” serves as the background.
2016 – 2019
The prototype of the symbol used in the city stage consists of two vibrant ribbons shaped into the number 4 and the Eiffel Tower. Designers found an unexpected balance between them to display the city where the Olympics will be held and the time of its occurrence. Indeed, the year is presented in a truncated form – missing the two at the beginning because it didn’t fit into the concept of Paris’ main tall structure. The vertical stripe features a gradient of red, pink, orange, and yellow, while the vertical diagonal stripe comes in shades of blue, light blue, and green.
2016 – 2017
After permission to use the Olympic rings, they appeared below the multicolored symbol. A note also stating that this particular emblem relates to the city-stage candidate for hosting the Olympic Games. The city’s name is set in black uppercase letters.
2017 – 2019
This version existed during an intermediate stage of successful selection among other contenders when France received final permission to host the Games of the XXXIII Olympiad. The logo consists of a multicolored silhouette of the Eiffel Tower and the number 4. Below them is the name of the capital and the year of the main sporting event in the world. They are arranged in a single line without any punctuation marks. The inscription is set in bold, grotesque typeface. The tips of the glyphs are rounded. Below them are the iconic rings in yellow, red, green, black, and blue.
2019 – 2024
The final version of the Olympic Games logo set to take place in France fundamentally differs from the emblems used in the preliminary stages. It’s not as colorful and complex as the previous ones. It features a two-tone circle containing several iconic images.
- Gold Medal – an allegory for the highest victories and achievements. Athletes break records as they overcome themselves, proving through personal example that everyone has a chance to win. Not surprisingly, this symbol was first used in the Paralympic Games. Therefore, the medal is not just a tribute to champions; it’s a reward for anyone who dares to face challenges.
- Fire – embodies the energy one invests in striving to achieve a dream. The flame is also the source of the spark shared with others. Additionally, it represents the Olympic flame and the unique energy driving the upcoming mega-event in the world of sports.
- Marianne – the face of the French Republic, embodying its spirit and bravery. She conveys humanism, mutual aid, generosity, and brotherhood, serving as an iconic image of French culture. Marianne signifies the ambition to hold the Olympic Games for the people and in close collaboration with the people.
Designers skillfully incorporated all three symbols, merging them into a circle resembling a medal, a fire, and a woman’s head.
Font and Colors
The inscription in the Paris 2024 logo is set in the Variable typeface. This font is both elegant and robust in the Art Deco style. It has a French flair and is energetic, inspired by the sport. The color palette aligns with the concept, featuring gold (the color of the highest sports medal) and white (the ideal light-neutral background).
