Paris Basketball, founded in 2018, has quickly become a significant part of the French and European basketball scene. The team recently unveiled a new logo with a modern design and vibrant visual identity to support its continued growth and reflect the city’s spirit.
The previous logo featured a basketball surrounded by a black ring with “Paris Basketball” and the club’s founding date. It was simple and minimalistic, using black, white, and touches of red and blue to echo France’s national colors. The design reflected the club’s young age and a straightforward, sports-focused image.
The new logo takes a fresh approach, blending elegance with dynamism. While the basketball remains central, adding a star is a key feature. The star symbolizes the club’s ambition and its goal of reaching new heights on the international stage. It represents brightness, highlighting the team’s drive to excel. The combination of the basketball and the star creates a distinctive look that connects with Paris’s elegance and cultural richness.
The color scheme still incorporates France’s national colors—red, white, and blue—but now uses more vibrant tones. This change adds energy and movement to the logo, reflecting the fast-paced nature of basketball. The typography has been updated with a modern style featuring subtle slants that suggest motion and energy, complementing the sporty nature of the club. The new font is clean and contemporary, making the logo versatile for digital and physical platforms.
A standout feature of the new logo is the integration of the Eiffel Tower and a spark of light. The Eiffel Tower, woven into the lines of the basketball, reflects Paris’s iconic status, while the light at its top represents both the “City of Light” and the team’s ability to shine on the court. This balance of tradition and innovation honors the city’s history while looking toward the future.
The new Paris Basketball logo captures the club’s vision for growth and success. It maintains the team’s basketball roots while embracing Paris’s cultural heritage. With its bold design, vibrant colors, and modern typography, the logo positions Paris Basketball as a rising force in French and international basketball.
