POMA, a global leader in cable transportation systems, has introduced a new logo, signaling an update to its visual identity that reflects its focus on innovation, sustainability, and a strong presence in the global market.
Founded in 1936 in France, the company has built a reputation for delivering advanced cable transportation solutions, which are used everywhere, from ski resorts to urban transit systems. Known for its reliability and technological innovation, the updated logo embodies these values while presenting a fresh, modern direction.
The new design adopts a clean, minimalist style, moving away from the yellow arrow that defined the previous version. The emphasis now lies entirely on the name, displayed in a refined geometric typeface that prioritizes clarity and modernity. A standout feature is the asymmetrical “A,” designed to resemble a mountain peak. This subtle detail indicates the organization’s roots in mountainous transportation and symbolizes progress and achievement.
The typeface blends smooth, rounded curves with sharp, angular edges, balancing precision and flexibility. This approach highlights engineering expertise while creating a versatile aesthetic across various media and platforms. The result is a streamlined, professional logo that exudes confidence and forward-thinking energy.
The color palette retains the signature blue, now rendered in a deeper, richer tone that conveys reliability and authority. Removing the yellow arrow simplifies the overall design, allowing the name to stand out and strengthening the visual identity.
This rebranding is a thoughtful evolution, aligning with the focus on innovation, environmental sustainability, and global growth. The updated logo honors the long history while signaling readiness to tackle new opportunities and challenges in the transportation industry.
With its modernized design, POMA reinforces its status as a leader in cable transportation systems. The refreshed logo ensures the brand stays relevant, recognizable, and well-positioned in an increasingly dynamic and competitive market.