The Pontiac car brand has not existed since 2010, but the memory of it still lives on. It was created in 1899 as the Pontiac Spring and Wagon Works and produced carriages in the early years. Her first car appeared in 1907. After a brief merger with Oakland Motor Co., the company became part of the American corporation General Motors. In 1926, it became a full-fledged GM division, which was positioned as a youth division. In 2007, production dropped, and executives announced the liquidation of the brand.
Meaning and History
The name Pontiac has Native American roots. The car brand was named after the Native American Chief Pontiac, who led the uprising against the British. This event took place in the 1760s, several years after the war between the Indians and the French. The first logos of the company also featured an Indian leader. Then it was replaced by another symbol – an arrowhead.
1926 – 1930
The designers depicted the profile of an Indian wearing a traditional feather headdress. It was white and gray and was inside a red triangular shield, which intersected at the top with an arched rectangle. Inside the curved rectangle was the inscription “PONTIAC.” The base was a large black circle with two rings along the edge.
1930 – 1959
After the redesign, the head of the Native American was completely white and turned to the right. The red shield with the arch disappeared. The name was written in bold italics, with all letters except the first being converted to lowercase.
1959 – 2002
The old-fashioned Chief Pontiac profile has been replaced with a stylish downward-facing arrowhead badge to catch young car enthusiasts’ attention. It was officially introduced on the Bonneville grille in 1959, although it appeared in 1956. Inside the red arrow with a black outline was a white four-pointed star.
2002 – 2004
The logo, named Dart, has a wide silver border and gradient.
2004 – 2010
The designers have enhanced the metallic sheen by adding more highlights. The color scheme has become muted. In 2010, the brand ceased to exist.
An arrowhead is one of the attributes of Native American culture. The owners of the brand considered it a worthy replacement for the previous emblem. As for the four-pointed star, its meaning is not known for certain. Perhaps this is a tribute to Chief Pontiac, after whom the company was named, or a symbol borrowed from Indian art.
By the way, when upside down, Dart is very similar to the United States Space Force logo. Automotive enthusiasts have noticed the similarity between the arrowhead and the delta symbol. It is worth noting that the Pontiac emblem was created much earlier and could not be borrowed from the armed forces’ new division.
Font and Colors of the Emblem
Only early versions of the logo contained the lettering. After the appearance of the Dart symbol, the written brand name became a separate wordmark. The car manufacturer opted for a color scheme that was associated with Native American culture. As you know, red was associated with the work of Native Americans. The logo was complemented by white, gray, and black in different shades. Gradients, shadings, and segmented coloring gave the design a metallic sheen.