The Czech daily newspaper Právo has updated its logo, refreshed its overall image, and drastically changed the publication’s format. The newspaper’s history dates back to 1991. It emerged after the end of the socialist era from the pages of Rudé právo and has since become one of the most prominent Czech media outlets.
The transition to a new, compact size prompted the changes. This move required a different layout and a new approach to content presentation. The editorial team redesigned the layout and commissioned the new logo from the Najbrt studio. The designers were tasked with conveying the newspaper’s current identity while maintaining a connection to its past.
Najbrt proposed a simple and clear form. For the first time, the logo is set in lowercase letters, without the stiffness of the previous version with slanted uppercase letters. The red color was retained to maintain a connection with the previous look, and the letters were given bold vertical strokes. Thanks to this design, the logo became more compact and softer. The newspaper’s image now feels closer to the reader and is free of its former heaviness.
The change in typeface was a logical step in the publication’s overall redesign. The layout is now based on Tiempos Text, which is well-suited for compact layouts and dense typesetting. Color-coded sections have been introduced, making it easier to distinguish between sports, culture, and regional news within each issue.
The new logo symbolizes change and a clearer editorial approach. It lacks the former formality and stiff tone. Právo’s new look embraces convenience, openness, and the daily rhythm of readers’ lives. Readers are now presented with a newspaper of a new era, more modern and more vibrant.