ProteinQure, a company focused on developing peptide-based drugs, has introduced a new logo and visual identity. The updated design was created by the agency Greenspace. Founded in 2017, ProteinQure develops treatments using artificial intelligence and quantum computing.
The previous logo resembled an abstract protein diagram and featured a thin, formal typeface. It echoed the style of scientific laboratories and appeared somewhat outdated. The black-and-white color scheme looked strict but dull.
The new logo simply represents the company’s name in bold, soft typeface. The standout feature is the letter “Q”: its tail has been replaced with three dots, suggesting molecules and their connections. This creates a distinctive and dynamic image.
The logo’s color is now bright and warm—orange instead of black and white. It introduces contrast and gives the brand a less formal appearance.
In addition to the logo, the designers created modular shapes called “cells.” These are used to form patterns, charts, and interface elements. The shapes reference amino acid structures and the complex processes the company works on. They are easily applied in presentations and advertising.
For text, the design uses a typeface with simple forms and some unique details—for example, the letters “r,” “t,” and “u” have been redesigned with a look that is both precise and fresh.
The new identity also includes animations that illustrate the company’s work with molecules and computation. The “Q” with dots plays a central role in these visuals.
With this update, ProteinQure has created a modern, vibrant, and accessible image, showing that it remains part of the scientific community and is ready for new discoveries.