Quattro Logo

Quattro LogoQuattro Logo PNG

Quattro: Brand overview

Founder:Volkswagen Group

The automotive company Quattro has a rich history. Established in 1980, it represents Audi’s groundbreaking approach to four-wheel drive, offering improved traction and handling by distributing power to all four wheels. This novel system first debuted on the Audi Quattro coupe, a model that quickly rose to prominence in the rally racing circuit during the early 1980s, thanks in large part to this state-of-the-art drive system. This technology gave Audi a significant edge over its market rivals, eventually becoming a fundamental aspect of its luxury, high-performance vehicles.

As time passed, the Quattro technology saw various enhancements and was incorporated into different types of Audi vehicles, including sedans, SUVs, and high-performance cars. A few standout advancements in its evolution include:

  • The Torsen center differential was launched in 1987.
  • The introduction of asymmetric dynamic torque distribution in the following decade.
  • Unveiling the crown gear center differential in 2005.

In 2016, Audi rolled out its most recent innovation, the Quattro, with ultra technology. This advanced system smartly alternates between front-wheel and all-wheel drives, optimizing efficiency and grip.

Today, the Quattro all-wheel drive system stands as a defining feature of Audi, symbolizing the brand’s commitment to performance, safety, and efficiency. Even though it was an Audi original, the Quattro’s innovative concept didn’t remain exclusive to them. Brands within the Volkswagen Group, such as Porsche, Lamborghini, and Bugatti, have since integrated variations of the Quattro system into their vehicles.

Meaning and History

Quattro Logo History

What is Quattro?

For four decades, Quattro has pioneered All-Wheel Drive (AWD) technology advancements, completely redefining the driving landscape through its sophisticated AWD systems. Whether it’s enhancing control and handling regardless of the weather or boosting performance, Quattro has become the top pick for those seeking a supreme driving journey. Owned by Audi, the Quattro brand has been an emblem of superiority and creativity in the automobile industry since its inception in 1980.

In 1980, the Volkswagen Group embarked on a journey to overhaul the automotive sphere by introducing Quattro – a novel all-wheel drive mechanism. Their dedication to engineering brilliance and ceaseless innovation led to the creation of a technology that turned the industry on its head. Audi took pride in playing a role in this groundbreaking evolution as part of the Volkswagen Group’s subsidiaries.

Quattro color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C