Rexona Logo

Rexona LogoRexona Logo PNG

Rexona: Brand overview

Founded: 1908
Founder: Unilever
Headquarters:
Australia
Website: rexona.com
Logo downloads:
Rexona is an Australian deodorant and antiperspirant that has several names depending on the region of distribution. The product developers are Sheffer’s spouses Samuel Fuller and Alice. It was they who launched deodorant on the market in 1908. Now it is produced by Unilever, which produces the product in various forms – from aerosols to ballpoint pencils.

Meaning and History

Rexona Logo History

For more than a century of history of the trademark, it has had many emblems. They all share the same spelling style for the word “Rexona.” In total, the brand has about eleven logos.

1969 – 1980

Rexona Logo 1969-1980

By that time, a version with a classic inscription resembling the Times New Roman font belongs. The emphasis is on the first letter, so “R” is highlighted in size and color: it is larger than the rest of the characters and is colored bright red.

1980 – 1988

Rexona Logo 1980

In this version, the designers lengthened the right leg of the capital “R” but kept it on the lower border of the name. In addition, they removed the serifs and made the letters bold.

1984 – 1990

Rexona Logo 1984-1990

During this period, a variant with an elongated right leg “R” appeared. It goes beyond the lower word limit.

1990 – 2000

Rexona Logo 1990-2000

A fundamentally new emblem with neat elongated signs has been approved. The letters are closely spaced, and the middle “R” stroke is not connected closely to the left sidewall.

2000 – 2004

Rexona Logo 2000-2004

The designers played with the transition from “e” to “x” in an interesting way: they lengthened the leg “e,” making it part of the “x.”

2004 – 2007

Rexona Logo 2004-2007

After redesigning the Rexona logo, the serifs on the tops of the letters are turned in the opposite direction – to the right. The sharpening on the transition line between the “e” and “x” disappeared, and instead, a smooth stroke appeared, the thickness of which became the same along the entire length.

2007 – 2010

Rexona Logo 2007-2010

The designers shortened the “R” leg, made the letters contour, and reduced the distance between them. Also, a checkmark appeared on the emblem for the first time. It is wide, blue, with a dark blue edging.

2004 – 2015

Rexona Logo 2004-2015

The connection line between “e” and “x” is much wider. The serifs have disappeared from the letters, which makes the characters look thinner and more accurate.

2010 – 2015

Rexona Logo 2010-2015

The transition between “e” and “x” has become continuous. In addition, the developers returned the signature checkmark to the logo and played with it in an original way by placing it above the name. They painted it silver with a gradient and added a raised hem.

2015 – today

Rexona Logo 2015-present

The current emblem consists of graphic and text parts – the trademark’s name and a large checkmark next to the word “Rexona.”

2018 – today

Rexona Logo 2018

The modern Rexona logo is a toned-down version of the previous one. Firstly, all corners are rounded in it, and secondly, the height of the letters is reduced. The designers also changed the color of the inscription, painting it in dark purple.

Font and Colors of the Emblem

Rexona Emblem

Regardless of the year of appearance, the brand symbol has one common element – the word “Rexona.” In 2015, a checkmark was added to it – as a sign of confirmation of the slogan “It won’t let you down.”

The logo uses a custom typeface with a capital “R” and a unique transition from “e” to “x,” which has now been removed. The color scheme is monochrome and consists of white (background) and black (text). The opening inscription also featured red.

Rexona color codes

Space Cadet Hex color: #212c54
RGB: 33 44 84
CMYK: 61 48 0 67
Pantone: PMS 655 C