Safe Auto Logo PNG
The Safe Auto logo embodies confidence and accessibility, emphasizing the company’s mission to be reliable for those seeking flexible and straightforward solutions. This insurance provider quickly found its place by assisting drivers where standard options were unavailable.
Safe Auto: Brand overview
1993 Safe Auto, an insurance company founded by Ari Deshaies and John P. Diamond, was born in Columbus, Ohio. Safe Auto initially focused on high-risk drivers in Ohio and positioned itself as a provider of non-standard auto insurance.
Over the following decade, the company expanded its network by introducing auto insurance with minimal coverage in neighboring regions such as Kentucky, Indiana, and Pennsylvania. As the new millennium dawned, geographic expansion continued unabated: in the early 2000s, Safe Auto began operating in various regions of the South, Midwest, and Western United States. By the end of 2010, the company had planted its flag in 19 states.
Safe Auto has focused on reaching out to higher-risk drivers throughout its journey by offering them primarily liability-only insurance policies with minimal coverage. Moving away from the traditional agency system, the company distributes policies through online platforms and call centers.
While maintaining its roots, Safe Auto’s main office is still located in Columbus, Ohio. Its structure remains private. More than one million drivers in 19 states rely on Safe Auto for their non-standard auto insurance needs.
Meaning and History
1993 – 2006
2006 – today
The SafeAuto logo is a visually striking and conceptual design that conveys the brand’s core values: simplicity, confidence, and individuality. Two large letters, “S” and “A,” are rendered in a rich red color with equally curved lines. Their positioning is so close that they merge into a single shape, creating a sense of cohesion and unity. The logo’s graphic originality makes it both clean and expressive.
The bold, wide lines of the letters emphasize the company’s reliability. The smooth shapes, free from sharp angles, add stability and confidence. The unique letterforms maintain functionality and visual appeal.
Below the red symbol is the company name, presented in gray. This color palette balances the vibrancy of the upper element and the neutral calmness of the text. The sans-serif font, with clean lines and slightly flattened letters, gives the logo a modern and elegant look. The text is aligned in width, enhancing the sense of order and neatness.
The name SafeAuto reflects the brand’s main idea: safety and automobiles. “Safe” emphasizes reliability and protection, while “Auto” highlights the company’s specialization. This combination focuses on the brand’s goal: helping customers feel confident behind the wheel.
The emblem is thoughtfully designed to be simple yet expressive. Red symbolizes energy, activity, and readiness to act, while gray adds reliability and calmness. The unified composition conveys the company’s core message: reliable and accessible car insurance for every customer.