Serafino Logo PNG
The Serafino Logo sets the character of an Italian leather goods boutique. The atmosphere is sophisticated, and the products reflect a sense of craftsmanship and tradition. Without unnecessary details, pure elegance reflects the essence of the presented products. People go shopping here to feel like they are touching authentic art.
Serafino: Brand overview
The boutique’s history is deeply connected to the personal experiences of its owners, Hassan and Liz Tehrani, a husband-and-wife team. Their journey started long before they opened their doors, during the years they spent in Florence, Italy, where they immersed themselves in Italian art and craftsmanship. While studying traditional leatherworking techniques, the Tehranis built meaningful relationships with local artisans whose families had been part of the leather trade for generations. Their time in Florence provided a true education in Italian craftsmanship and quality. Returning to the United States, Liz and Hassan decided to turn their passion into a business by opening their boutique in Old Town Alexandria, known for its historic charm and architecture. Their dream became a reality with the boutique’s opening at 1127 King Street, creating a space where each product tells a unique story. A defining feature of the boutique is the couple’s hands-on approach: Liz and Hassan frequently travel to workshops in Florence and other Italian cities to carefully select every item. These direct relationships with artisans allow them to offer exclusive products made with traditional leather techniques. Despite growth and success, the Tehranis remain personally involved in every aspect of the boutique, from choosing suppliers to carefully arranging the products, always staying true to their respect for Italian leatherworking traditions.
Meaning and History
What is Serafino?
It is an Italian company that creates premium leather accessories. Production is based on a long-standing tradition of craftsmanship, where experienced artisans handcraft each piece. The work uses high-quality genuine leather supplied from well-known Italian tanneries. The assortment includes briefcases, wallets, bags, and other accessories with stylish design and reliability.
2017 – today
The Serafino logo looks as if it were handcrafted in one of those family ateliers in Italy from which the boutique sources bags and accessories. At the top are two mirrored “S” letters, forming a figure with smooth lines reminiscent of a heraldic pattern. The curls are neatly executed and soft. Golden accents on the sides create elegant symmetry, adding a feeling of craftsmanship and nobility.
The brand name “SERAFINO” is written in a strict yet elegant font. Each letter is elongated upward as if gently stretched to emphasize its form. The letter “F” is taller than the others, making it stand out and adding an extra accent.
At the bottom is the fine inscription “FINE ITALIAN LEATHER & ACCESSORIES.” The small uppercase letters appear neat, highlighting the boutique’s premium focus: leather goods and accessories from Italian workshops.
The entire logo is executed in two colors that organically convey the atmosphere of the products. The deep burgundy shade of the text and upper emblem evokes the colors of wine or leather, while gold highlights the exclusivity and premium status of the items displayed in the boutique, which are sourced from small, family-owned Italian manufacturers in Florence and Naples.
