Shopkins Logo PNG
The Shopkins logo attracts young buyers, as children love bright colors, unusual patterns, and dynamic shapes. It establishes an emotional connection between the brand and its fans so that each tiny toy finds its loving owner.
Shopkins: Brand overview
Shopkins’ origins started in 2014 when Moose Creative Management Pty Ltd, an Australian firm with almost 30 years of toy industry experience, decided to launch a new product on the market. These tiny collectible figures are designed to resemble different goods from the world of shopping and consumption. Moose Toys, a part of Moose Creative Management, created the concept for Shopkins.
The concept for these toys originated from observing children’s collecting habits and the appeal of little toys. The Moose Toys design team developed a distinct look typified by vivid colors, adorable faces, and human details of commonplace objects.
June 2014 saw the first series debut, featuring 148 distinct characters broken down into groups, including fruits, vegetables, dairy, candies, and groceries. Every figure had a distinct design and name, attracting collectors.
Children rapidly took a liking to the toys, especially girls between the ages of 5 and 12. Due to the success of the initial series, the firm released new collections. The second series, which included more characters and categories, debuted in October 2014.
2015 saw the brand experience tremendous growth. Following the release of the third and fourth series of collectible figurines, various associated products were produced, including clothes, stationery, and soft toys bearing their images.
Shopkins won the “Toy of the Year” title in the “Girls” category at the annual Toy Industry Association ceremony held in New York City that same year. This recognition further cemented the brand’s standing in the toy industry.
The animated online series debuted in 2016, broadening the brand’s universe and fostering a stronger bond between kids and the characters. New characters and themes were introduced in the fifth, sixth, and seventh series of collectible figures published that year.
The eighth and ninth series were released in 2017, continuing the franchise’s evolution. In the same year, “Shopkins: World Vacation,” the first animated feature film, was made available for digital download and DVD.
The brand had a year of innovation in 2018. When the “Real Littles” collection debuted, it included little replicas of real branded goods. This partnership with well-known businesses created new chances for play and collection.
A special anniversary collection was released in 2019 to commemorate the brand’s fifth anniversary. The collection featured reissues of some of the most well-known characters from the original series, demonstrating the brand’s durability and ongoing appeal.
Even with 2020’s obstacles, the brand kept changing. The release of the “Mini Packs” line introduced a new structure for playing and collecting.
Moose Toys expanded the franchise’s reach in 2021 by introducing a new range of toys called “Mini Packs.” This line of collectible toys included tiny replicas of well-known characters, presented in adorable little containers designed to resemble different retail products. The goal of the new line was to keep people interested in the brand and meet collectors’ demands.
The animated online series “Shop It Up!” debuted in 2022, adding to the universe and giving fans a fresh opportunity to interact with their beloved characters. The series contributed to the evolution of the plot and cast of characters and was accessible on several internet platforms.
Moose Toys launched an environmental campaign in 2023. It introduced a unique range of toys composed of recycled materials. “Eco Friends,” a collection that introduced young audiences to sustainability and environmental care, carried on the history of producing adorable collectible figures while promoting environmental responsibility.
For the franchise, 2024 was a big year because it was its tenth anniversary. Moose Toys released an anniversary collection to commemorate this achievement, which featured brand-new, unique figures and reissues of the most well-known characters from the company’s past. The firm has planned several global fan events to further cement the relationship between the brand and its fans.
Meaning and History
What is Shopkins?
They are a popular line of collectible toys produced by the Australian company Moose Toys. These small, colorful toys depict a variety of food products, each with a different face and personality. The brand includes several seasons of toys, each with a different theme and set of characters. In addition to collectible figures, the brand has expanded to include playsets, accessories, and merchandise such as clothing and books; it is aimed primarily at children. The brand has inspired animated web series and a variety of multimedia content, increasing its appeal and engagement with young fans.
2014 – today
The tiny size of Shopkins toys is compensated by their brightness, as without a colorful design, no one would notice the miniature figurines. The brand’s logo matches the bold and provocative style aimed at children. This explains why it is so layered: the more patterned details and textures, the greater the interest from the target audience.
- The word “Shopkins” is in the foreground, done in an original bubbly font. The uneven shape of the glyphs reflects the brand’s playful nature, and the softened ends of the curved lines suggest the safety of its products. The white letters are covered with translucent bluish hearts, stars, and snowflakes, creating a festive atmosphere.
- The dot above the “i” is replaced by a gold coin, hinting at the size of the figurines, which usually do not exceed the size of a quarter. The designers made the drawing realistic by adding a wide ribbed edge to create a three-dimensional effect. A heart is depicted on the coin’s face, symbolizing warmth, attachment, and love. This shows that the brand strives to establish a close emotional connection with its young customers. The coin also symbolizes the theme of commerce, as many Shopkins toys look like mini versions of real grocery items.
- Small four-pointed stars around the coin create a sparkle effect. It doesn’t seem overwhelming because the thin white lines dissolve into the space like fireworks. This hints at the varied texture of the collectible figurines, which can be sprinkled with glitter or covered with bright metallic finishes.
- The base for the word “Shopkins” is a large purple spot that follows the outline of each letter. This part of the logo has an uneven color, especially at the top, where thin dark purple stripes are drawn. The area around the inscription is also darkened, making the brand’s name clear and expressive. The distinct shadows create a sense of depth.
- The next layer is a circle with triangular notches resembling a green burst. It enhances the expressiveness of the emblem to grab children’s attention. A large yellow polygon is used in the background for the same purpose. The designers turned it into a tag by adding a blue string threaded through a small round hole on the right side.
- The brand’s slogan, “Once you shop… You can’t stop!” is on the tag. Behind its friendly playfulness is the desire to “hook” children on Shopkins toys, to make them crave buying the next tiny figurine. Both sentences are in a graceful italic font, echoing the bubbly design of the upper text.
Overall, the emblem looks like a large tag with many colorful elements. Its vibrancy, brightness, informality, and visual depth are aimed at children who love everything bright and unusual. The soft shapes are intended for parents, as the rounded lines create a feeling of safety. The diagonal tilt of the logo gives the impression of ascent, which is meant to reflect progress in toy production.
