Sierra Mist is a line of refreshing soft drinks based on lemon-lime sparkling water, made from natural products and does not contain caffeine. It accounts for about 48 percent of the specialty market worldwide. It was first introduced in 1999, but a few years later was spun off as an independent brand and since 2003 has been widely popular in the United States. The creator and owner of this brand are PepsiCo.
Meaning and History
What is Sierra Mist?
Sierra Mist is a non-alcoholic beverage that contains lemon juice, lime, and sparkling water. The product is made from natural ingredients and is the second most popular drink globally, second only to Sprite. It first appeared on the market in 1999. The founder and owner of the brand is the PepsiCo company.
Sierra Mist soda came to replace several unsuccessful fruit-flavored PepsiCo drinks that the manufacturer attempted to launch in 1960 and 1984. It was based on Storm’s proprietary formulation with the addition of lime juice, lemon, and caffeine. But it too did not pass the tests in its pure form because of a slight bitterness which many customers did not like. After unsuccessful sales attempts in 1998, the parent company removed the caffeine and introduced a new composition, which was highly appreciated by the target audience.
Like the brand itself, the brand’s products changed their name several times but almost always returned to the original version. These moves are related to changing consumer market tastes and the emergence of new trends in the industry. The most recent renaming took place in 2016, when, based on a sponsorship agreement between PepsiCo and the NBA, a version of Mist Twst appeared. It lasted until the summer of 2018 and then returned to the previous name. The parent company has had eight redesigns of the Sierra Mist logo.
1999 – 2001
The theme of freshness and naturalness of the carbonated water’s main ingredients dominates in the debut logo. For this purpose, the designers placed slices of lemon and lime one before the other, making free space for them above the letter “S.” They conveyed the juiciness with transparent drops covering the name. The blurry green background supports the vagueness and citrus theme.
As for the text part of the logo, it consists of the brand’s full name, located in two lines. The main word (“Mist”) is typed in large grotesque. The bold typeface has several distinctive features: the “t” has a shortened lower bend and upper rung, the “m” has triangular gaps, and the “s” has obliquely cut ends. The word “Sierra” is much smaller and fits on just the first two letters of the bottom half of the name.
2001 – 2005
In 2001, the parent company decided to revitalize its successful brand logo and make it more appealing to the younger, active generation. To do so, it added a trendiness to it. The designers drew three geometric shapes: a vertical rectangle in black and two trapezoids, a small yellow one and a big blue one. Against them, they placed a lemon, a lime (in whole, not slices), mountains, and the name. The developers made the first word handwritten, the second – printed, but disproportionate. The letters are angular, different in size, with trapezoidal serifs and sharpened at the ends. The gradient in the lettering has disappeared: it has become clear, white, with a dark shadow on the left.
2005 – 2008
After the upgrade, the label now has mountains with three peaks in the center and the word “Sierra” in handwritten style below them. It is placed exactly in the middle. Below is the second part of the soft drink’s name, “Mist,” in a tweaked font. The letters in it are coherent as if flowing one into the other. However, they are still angular, except for the last one: the lines of the “t” are smoother than those of the other characters. Each character in the main word is outlined in blue. At the bottom, the phrase “Limon-Lime Soda” is typed in small print. A bright sun rises from behind the mountains. The lemon and lime theme is also reflected in the background with a green fill and faint yellow circles.
2008 – 2010
This logo is considered the most unsuccessful in the brand identity. Its main focus is on the word “Sierra”: it consists of thin but large letters, which are very clearly visible. At the same time, “Mist” has a vague outline, although it is typed in a large font. So the designers decided to play up its meaning – “fog.” They chose a photo of the trunks of forest trees as a background. The blue color and the mountains disappeared. The writing style also changed. The lime and lemon motifs were rendered in green with a slight yellow reflection on the horizon.
2010 – 2013
In 2010, PepsiCo changed the composition of its carbonated beverage by removing the corn syrup, which prompted a redesign of the logo. It approved a logo with a realistic fruit cut in half. And the lime is placed in front of the lemon, as its volume in the drink is slightly larger. The lettering has also changed: it became crisp, austere, and grotesque. The word “Sierra” is now so small that it fits between the uppercase “M” and the lowercase “t” of the second half of the brand name. The background in this version is white, and the letters are emerald-amber.
2013 – 2016
The images of lemon and lime completely disappeared from the logo. Only reminders of them in the form of corresponding inscriptions, colorful spots, and two circles of green and yellow remained. At the same time, the logo got a modern look aimed at the target consumer segment – the youth. The fonts have become surreal, which is seen in the spelling of the word “Mist,” where two triangles of different sizes replace the letter “M.”
2015 – 2018
In late 2015, the parent company that owns the Sierra Mist brand announced that it would rename it Mist Twst. At the same time, it unveiled a new logo. It features images of two overlapping citrus fruits. A lemon is placed first, and a thin edge of lime is visible from behind it. Both fruits are large and realistic. The new part of the carbonated drink’s name is stenciled, while the rest is bold grotesque.
2018 – today
The current version of the logo is based on the old name that PepsiCo brought back to its brand. The image once again features mountain peaks and a slice of lemon-lime. They indicate that the drink is refreshing and has citrus fruit juice. The name takes center stage and is slanted diagonally. Miniature sharp serifs complement the letters.
Font and Colors of the Emblem
The evolution of the Sierra Mist logo is a continuous search for personal identity. That’s why its style changed from classic to teenage. The emblem reflects the composition of the drink, particularly its main components, lime, and lemon. They changed their appearance from time to time and were used either in the form of whole fruit or in the form of slices. Their theme is also conveyed in the basic shades.
The word “Mist” has always been custom. It is a custom typeface, rather drawn than typed according to a standard pattern. The word “Sierra” in the current logo is in a font reminiscent of Copperplate Gothic. The lettering also echoes the Porkshop Italic style.
The signature palette is connected to the lime and lemon theme: it is predominantly green and yellow. It is periodically complemented by blue in different shades, white and black. Now the logo uses a gradient from green to azure.