PepsiCo Logos and Brands
The world’s second-largest food and beverage manufacturer after Nestlé, PepsiCo manages a portfolio of 23 brands, each with annual sales exceeding $1 billion. Pepsi, Mountain Dew, Gatorade, Lay’s, Doritos, Quaker Oats, Tropicana, and Cheetos are just part of an empire built around soda and snacks. Pepsi’s 2023 rebranding, which brought back the retro aesthetic of the 1990s logo, was one of the most talked-about visual updates of the decade. The “PepsiCo” section documents the evolution of the company’s corporate and product brands, which have competed with the Coca-Cola Company for over a century, defining marketing wars.
