Song Logo PNG
The Song logo represents the company as high-tech and modern. The brand’s airplanes connect cities and countries, and their routes are like vibrant lines laid out across space. The emblem indicates that traveling with this carrier is fast and easy.
Song: Brand overview
Song was a subsidiary of Delta Air Lines, functioning as a low-cost brand from 2003 until 2006. Delta conceived Song to contend with emerging low-cost carriers such as JetBlue and Southwest, steadily gaining ground in the aviation market. Song offered flights primarily within the United States but extended its services to certain Caribbean destinations from its key locations in the northeastern U.S.
New York’s John F. Kennedy International Airport was Song’s primary hub, with Boston and West Palm Beach as significant focus cities. Song utilized a fleet of Boeing 757-200 aircraft outfitted with leather seats and entertainment systems that offered satellite TV and radio.
True to its low-cost model, Song imposed extra charges for services such as checked baggage, beverages, and advance seat selections. While Song’s operational costs were lower than Delta’s mainstream operations, they were not as minimized as those of its low-cost competitors.
By 2006, Delta was in a financial crisis and decided to dissolve Song. The airline’s aircraft and routes were reintegrated into Delta’s main operations. During its active years, Song ran more than 220 daily flights to about 30 destinations, ferrying roughly four million passengers annually. However, despite these achievements, Song had a relatively brief lifespan and did not achieve the low-cost success Delta had anticipated.
Meaning and History
What is Song?
This was an innovative low-cost airline created by Delta Air Lines to compete with other budget carriers in the U.S. market. The company stood out for its vibrant lime-green branding and unique approach to passenger service. It operated a fleet of Boeing 757 aircraft equipped with individual entertainment systems that allowed passengers to order food and drinks directly from the screen—a novelty for budget carriers at the time.
2003 – 2006
The company logo resonates like a high note, filling the space and spreading further. The emblem conveys the song of flight and the breadth of emotions.
The image features two lettuce-colored dots. One is near the observer, and the other is far away. These elements symbolize cities on a map. A ribbon of road curves gracefully between them, depicting the company’s airplane flying along a musical trajectory toward its destination. The flight is fast and swift. The beauty of flight, skilled management, and well-arranged routes create a wonderful song. Travels with the company are easy and enjoyable.
The blue inscription, in lowercase but large letters, evokes the expanse of the sky. The absence of capital letters indicates the company’s subsidiary status, operating under Delta Air Lines. It emphasizes the lowercase and the focus on domestic routes without international flights.
The brand demonstrates maximum virtuosity and professionalism in its operations, as indicated by the size and confident style of the characters.
