Sorelle Furniture Logo PNG
The Sorelle Furniture logo symbolizes warmth, comfort, and care for children, reflecting the company’s commitment to creating safe and reliable furniture for families. Every detail is filled with quality and convenience, allowing parents to create a space where children can grow, play, and relax in a comfortable and harmonious environment.
Sorelle Furniture: Brand overview
Sorelle Furniture began in the 1980s when a family from New Jersey, USA, started making children’s furniture in a small workshop. Their first creations were cribs, crafted carefully with a deep commitment to safety. The founders chose “Sorelle,” meaning “sisters” in Italian, to emphasize their dedication to family traditions. Over time, their small shop grew, adding dressers and changing tables, eventually providing complete furniture sets for children’s rooms. Manufacturing soon improved with advanced wood processing technologies, making products even better while keeping a personal touch. Recognition came when the company earned the Juvenile Products Manufacturers Association (JPMA) certification, showing that its furniture met strict safety standards. Later, Sorelle began producing convertible furniture, such as cribs, and turned them into beds suitable for even teenagers, providing families with lasting solutions. Distribution expanded nationwide through partnerships with major retail chains, making their products accessible to more families. Sorelle also began creating environmentally friendly furniture using innovative assembly methods for improved durability. The company continued to diversify, introducing custom solutions for children’s rooms, furniture for toys, and storage. They recently combined traditional craftsmanship with modern design, expanding their product line even more. Yet, despite all this growth, the company remains true to its family roots, always prioritizing quality, care, and personal attention.
Meaning and History
What is Sorelle Furniture?
This company produces furniture for children’s rooms. Its assortment includes comfortable changing tables, practical chests of drawers, and cribs that can adapt to the child’s age. For example, a changing table can easily be converted into a regular chest of drawers, and a crib can be transformed into a teenage bed. High-quality raw materials are used in the production process, all safety requirements are observed, and the products are designed for buyers in the mid-price segment.
Old
The Sorelle Furniture logo is designed in a classic style and set in an elongated oval shape. Around the edges is a double outline, emphasizing the warm character of the brand, which has produced children’s furniture for many years. The brown background evokes an image of wood, naturalness, and domestic comfort.
The brand’s name, Sorelle, is elegantly scripted at the center of the logo. The first letter is capitalized and distinguished by its smooth, graceful shape, while the remaining letters are lowercase, appearing refined as if penned by a careful stroke. Below this is the word FURNITURE, written in a different font, strict and classical, with large uppercase letters.
On each side of the central text are decorative curls reminiscent of traditional carved embellishments found on handcrafted furniture. These patterns harmoniously frame the text, adding an impression of artisanal quality, reliability, and attention to detail.
All text and patterns are rendered in white, contrasting against the brown background. This results in a calm, pleasant, and trustworthy image for a company that produces children’s furniture cribs, furniture sets, and toys with a strong emphasis on family traditions and high-quality craftsmanship.
New
The Sorelle Furniture logo has changed from its previous version. The brand moved away from decorative curls and the oval shape, preferring minimalism and clean lines.
It now features text visually divided into two parts. On top is the name “Sorelle,” presented smoothly and neatly, with a gentle slant and naturally curved letters. The initial letter “S” stands out due to its larger size and elegance, while “l” is slightly elongated upward.
The lower part containing the word “FURNITURE” appears more formal. It is placed in a black capsule-shaped form with rounded edges. A serif font is used here, with all uppercase letters evenly spaced and uniform, emphasizing the reliability and stability of the brand specializing in children’s furniture.
The contrast between the upper and lower sections creates visual balance: the flowing, light nature of the name is offset by the solidity of the lower block. The color scheme has become strict and universal: black and white.