Ciudadanos – Spanish political party. Its founders, 15 highly intelligent and respected people in Catalonia, created an association to oppose the imposed Catalan nationalism and the movement to separate Catalonia from Spain.
Meaning and History
The Ciudadanos party was founded in Barcelona in 2006 based on the civil platform Ciutadans de Catalunya. At that time, Catalan nationalists launched a massive attack on the population’s consciousness to achieve the Republic of Catalonia’s independence. Then 15 citizens organized a party, which set as its goal the preservation of the existing situation. During the first ten years of its existence, the party has grown hundreds of times and became nationwide. Other tasks were also included in her sphere of interests – supporting young people and the elderly, business, and protecting the environment.
Now Citizens are the four largest France in the Congress of Deputies of Spain, they take part in the Congress activities and have their representatives in the executive authorities.
The party positions itself as a socially liberal and anti-nationalist orientation; the audience is young people and the older generation, many businessmen, representatives of the intellectual elite, and creative professions.
The Ciudadanos logo is now recognizable not only in Spain but also in Europe. It is bright, memorable, and carries the necessary semantic load.
2006 – 2017
The first logo was created in 2006 and consisted of an orange rectangle on which the name of the party Ciudadanos is written in white letters, under the letter C – a white triangle. According to the creators, this symbolizes a conversation between the citizens of the country, the Ciudadanos party, and the Spanish authorities. Orange is one of the Catalan flag colors, but the second, yellow, was not used in the logo to separate the party from the nationalist movement.
A short chat window emblem was also created with the abbreviated party name C’s. The background is light orange; the letters are white.
Such a bright logo is visually well remembered and has become an important element of the party’s image, which has focused its activities on solving ordinary people’s problems.
2017 – today
In 2017, when the party became one of the three largest political associations in Spain and established its offices in several European countries, it was decided to rebrand the logo as a symbol of a new activity period.
The changes were minor but made the logo even clearer and more vibrant in the image. The plate’s background color was changed to black, and the letters were made orange, but in a more saturated shade, with the addition of red. Now the color scheme is closer to the colors of the Spanish flag, and not just Catalonia.
The emblem also changed; the apostrophe was removed from the C’s, as it led people into doubts about how to read the short name correctly. Now only Cs remain. The sign was enlarged and redesigned, making the corners straight and moving the center’s bottom element. Two more black duplicating stripes appeared nearby, symbolizing the party’s multi-channel communication with the citizens of the country, the opportunity for everyone to have their say and heads will be heard.
The general impression speaks for itself – Ciudadanos has ceased to be only a Catalan party. It now represents the citizens of all of Spain and intends to develop further into a pan-European union. A solid and impeccable logo has played an important role in this and will continue to fulfill its mission.
Font and Colors of the Emblem
The logo of this political force was formed simultaneously as it could show itself brightly, demonstrate a platform, and attract attention. For this, its members chose the full and abbreviated names of the party: Ciudadanos and Cs. Both are written in the same font, decorated in the same style. The short version is used as an icon for advertisements on brochures, brochures posters, badges, and other party symbols. Below the “C” is an isosceles triangle, which is angled outward, and the upper part emphasizes the letter. He seems to be her support. In terms of volume, the text part prevails over the graphic part.
The logo uses the Circular Std Black typeface designed by Laurenz Brunner. All characters are bold, legible, clear, printed. They are well balanced, so they look harmonious and stable, even unshakable. Officially, the logo has one color – orange. But unofficially, a white background is also added to it. Orange is very characteristic of Spain: it is a vibrant and emotional southern country with the same emotional voters.