Spaten is a German brand of beer produced in Munich in the Bavaria region at the Spaten-Franziskaner-Bräu GmbH plant. The drink has moderate strength and a wide range of colors – from deep dark to light golden. It has a discreet aroma of meadow flowers and a spicy-bitter taste with a slight hint of hops. The beginning of the company’s work is 1397. Its founder is Hans Welser. The current name was given to it in 1622. Now she is the main participant in the annual Oktoberfest festival held in Germany. The brand is owned by the international brewing corporation Anheuser-Busch InBev.
Meaning and History
What is Spaten?
Spaten is a German alcohol brand that produces several types of Bavarian beer of moderate strength. Its roots go back to 1379 when entrepreneur Hans Welser opened a brewery in Munich. For a long time existence, the company has changed several owners. Now, this trademark is part of the Anheuser-Busch InBev Corporation.
The long history of the famous symbol of Germany began with a small factory opened by the brewer Hans Welser. He located it in the center of the city of Munich, which has long been associated with brewing, as it is located in the legendary region of Bavaria. This significant event took place at the very end of the 14th century.
Before becoming the largest enterprise in the country, the brewery changed several owners. But she always used ancient recipes and modern technologies of each subsequent century. This has allowed her to produce a variety of beers, chief among which are Helles, Premium Lager, Dunkel, Optimator Double Bock Beer, and Oktoberfest. Despite the variety, all Spaten products are produced by the Beer Purity Law – Reinheitsgebot approved in 1516.
In 1622, the Munich brewery became the property of the Spatt family and changed its name to Spaten, which means “shovel” in German. She mixed the malt in the production of an alcoholic beverage. It was hard work, immortalized in the emblem, paying tribute to the ancient brewers. Since then, the logo of the famous brand has never changed and has not been corrected.
The Spatt dynasty ran the company until 1704. Then in 1807, the company was bought by Gabriel Sedlmayr, the chief brewer at the Bavarian royal court. He developed it, making by 1867 the largest Munich plant, which brewed a bottom-fermented drink and Pilsen-type beer for the first time in the history of the German state. It also passed the first tests of a steam engine (in 1821) and a refrigeration unit designed by the engineer Carl Linde.
At the beginning of the 20th century, the company launched the supply of products outside of Germany. In particular, most of the beer was exported to North America, and now it is found in all countries of the world. In 1922, Spaten formed a commercial alliance with two other beer producers (Franziskaner and Lowenbrau). The joint stock company was named Spaten-Franziskaner-Bräu GmbH. In 1977, the brand celebrated its 600th anniversary. And since 2004, it has been subordinated to the international corporation Anheuser-Busch InBev.
The logo for the iconic beer brand was created by heraldic art expert and renowned graphic artist Otto Hupp. He was an outstanding master of the 20th century and represented a creative dynasty because his father was a metal engraver. The author coped with the order so talentedly that he made a genuine coat of arms from an ordinary emblem. As a basis, he took the name of the Spaten company, which was named so by the former owners – representatives of the Spatt family. The logo was officially approved only in 1884.
The key element of the brand name is a shovel. You can see it on every bottle. In ancient times, brewers mixed malt in deep vats, where the wort fermented. This work was time-consuming and difficult, so the artist encoded a double meaning in the logo: the name of the beer brand owners and the main labor tool. A shovel with a short handle is present in all versions of the labels, which have different designs depending on the type of beer and its composition. Above the coat of arms is placed the brand’s advertising motto in German: “Lass Dir raten, trinke Spaten!”.
The malt shovel is located in the center of the red coat of arms with a rounded bottom and a black and white triple border. At the bottom are several inscriptions made in different styles: Old English handwritten and classical printed. To the right and left of the handle are the capital letters “G” and “S.” They are an abbreviation of the name and surname of Gabriel Sedlmayr, a leading brewer at the Bavarian royal court. Previously, he too was the owner of this enterprise, which he bought in 1807 and raised to a high status.
Font and Colors of the Emblem
The name of the alcoholic brand Spaten is typed in an antiqua with distinct serifs. Above it is an inscription in Old English script. The letters in it are decorated not only with curly spikes but also with thin curls resembling hop stems and leaves. The beer company’s slogan is cursive, handwritten, semi-coherent (initial characters are predominantly separated from the rest of the words). The signature palette depends on the type of beer and may be different. Some labels are green, yellow, and white; on others, it is only red and black.