The Splatoon 3 logo symbolizes the dynamism and brightness of a game where competitions turn into colorful performances. The game created a unique atmosphere by combining vivid graphics, music, and active gameplay.
The story of Splatoon 3 began after support for Splatoon 2 ended with the final Splatfest in 2019. Although Nintendo initially denied plans for a sequel, development concepts were already underway. Team “Chaos” winning the last tournament defined Splatoon 3’s post-apocalyptic, bold style.
The official announcement was made during the Nintendo Direct in February 2021, revealing the desert-themed Splatlands and Splatsville, where players could choose between Inklings and Octolings. Later, details emerged about the campaign “Return of the Mammalians” and the enhanced Salmon Run: Next Wave mode. Before release, the first-ever three-team battle, the Tricolor Turf War, took place.
Splatoon 3 launched on September 9, 2022, breaking Japanese records by selling over 3 million copies in its first three days. Nintendo later added the Expansion Pass, which included two updates: the city of Inkopolis and the Side Order campaign. Developed by Nintendo EPD with Monolith Soft and Bandai Namco Studios, the game sold nearly 12 million copies by 2024.
Meaning and History
What is Splatoon 3?
It is a team-based shooter featuring original gameplay mechanics in which players compete by covering territory with colored ink. Characters are anthropomorphic squid and octopus, capable of transforming to move quickly and refilling their ink supplies. The game features a variety of unusual weapons and cooperative modes. Besides multiplayer, there is a single-player campaign against unique marine-themed enemies.
2022
The Splatoon 3 logo reflects a style characteristic of Nintendo products and fully aligns with the game’s theme, which centers on bright battles where paint is the main weapon. Its overall shape, style, and details emphasize an atmosphere of creativity, interaction, and relaxed competition.
The name Splatoon is styled unconventionally, resembling street graffiti, and emphasizes the game’s youthful character. The lettering uses a typeface similar in character to Bubblegum Sans, but heavily reworked with distortions and individual features. The letters have uneven edges and shapes with varying heights and widths, and their plasticity takes on a cartoon-like, playful appearance. Inside the capital letter “S”, grayish, semi-transparent spots are added to imitate small paint hits. They emphasize the game’s theme and create an additional decorative effect.
A complex triple outline surrounds each letter in the name. The outline closest to the letter is black. The middle outline is purple and creates an intermediate layer, while the outermost layer is bright yellow. These outlines give the letters depth and a layered look, reinforcing the logo’s lively style.
The number “3” is positioned to the right of the name. It is presented in a massive, three-dimensional, light-yellow form, with curves and thickened strokes. Like the main lettering, it is surrounded by a three-layer outline. The inner outline is black, the middle is purple, and the outer is yellow. The lower part of the number smoothly transitions into an arrow pointing to the left. On the arrow’s surface is a miniature black “3” stylized to resemble cartoon eyes with pupils, lending the image a livelier, more emotional character.
The background of the composition is a large, irregular, black shape depicted as paint splashes that spread outward in chaotic lines and droplets. The background serves as a unifying element, tying all parts of the logo into a cohesive and complete image. Its chaotic form perfectly reflects Splatoon 3’s gameplay, filled with unpredictability and paint-splashing effects.
The designers aligned the logo with the game’s overall style and the brand. Splatoon 3 is perceived as a project that reflects Nintendo’s creativity, energy, and the vivid nature of its games.



