SsangYong is a South Korean brand engaged in the production of passenger cars and commercial vehicles. Its prototype originated in 1954, and it emerged through the merger of two industry companies. Since 2011, the car brand has passed into the Indian corporation Mahindra & Mahindra Limited, which owns almost 75 percent of the shares. The headquarters is located in Pyeongtaek city (Gyeonggi-do).
Meaning and History
What is SsangYong?
It is a South Korean car manufacturer. It was founded by the merger of Dongbang Motor Co (1962) and Dong-hwan Motor Workshop (1954). The merger took place in 1963. SsangYong is expected to move to Edison Motors in 2021 due to bankruptcy.
Two independent companies founded this brand. One of them was established in 1954 and was called Ha Dong-hwan Motor Workshop. The second was young and had been in the automotive industry since 1962 under Dongbang Motor Co. In 1963, they were merged into the Ha Dong-hwan Motor Co. A year later, she started manufacturing buses, trucks, military jeeps, and other specialized equipment.
In this status, the company existed until 1977, until it changed its name to Dong-A Motor. Then, in 1984, it came under the control of Keohwa, a South Korean company based in Seoul and engaged in the production of jeeps for export. In 1986, the company was taken over by the SsangYong Business Group. It became a part of it and adopted its current name. Frequent transitions from one structure to another affect the identity, so its emblems sometimes differ sharply from each other. She has seven of them in total.
1950s – the 1960s
The first logo was very simple. It consisted of a single V on a brown background. The shape of the sign also resembled a checkmark, which is usually used to indicate points. A thin yellow underline was drawn under the symbol.
the 1960s – 1978
After the redesign, the logo changed in style and color. Now it was a bold black checkmark with narrow tops. Above it (more precisely, in it), there was another letter – “H,” made in a font from the ExtraBold category. The developers made it flat lines and well-defined angles.
1978 – 1987
The authors chose the icon from the previous version for the updated logo but only changed its color. Therefore, it was painted in blue and white colors. But besides the V-shaped checkmark, there were also thin circular lines. All graphic elements were placed in a blue square. On the right, they placed the company name written in Korean. A rectangular frame in light gray surrounded the emblem.
1988 – 1989
In this version, the designers changed the font, using smaller hieroglyphs. They also changed the badge, placing the English company name in a ribbed pattern of oblique stripes. The letters were white, the lines were blue, and the background was gray. In the lower-left corner, there was a miniature yellow triangle.
1989 – 1997
Adhering to the principle of authenticity, the car brand left the Korean spelling of the name for a while. But he changed the icon on the left, so the graphic sign was composed of two elongated “S” – the first letters of the brand name. One character is gray; the other is red.
1992 – the 2000s
In 1992, the company adopted a new identity that did not resemble any of the earlier versions. The logo depicted three rings: one large and even, the other two flat since they were drawn as if from the side. Therefore, outwardly they resembled uneven ovals. All lines were painted in two colors: one half-white, the other – blue. In addition, an inscription appeared at the bottom – the name “SSANGYONG MOTOR.”
the 2000s – today
What does the SsangYong logo mean?
The SsangYong logo is laconic and majestic. It means two dragons – this is how the name of the South Korean company is translated. Twin dragons are rendered in a stylized form – as intertwined elements that form one pair of wings.
The current emblem has changed the concept. She is as close as possible to the phrase “SsangYong,” which in translation from South Korean means “twin dragon.” Therefore, the logo features two wings united by a common figured element. Each side consists of three strokes of different lengths and widths: the inner “feathers” are wide, the outer ones are narrow. The modern name of the automobile brand is placed under them.
Font and Colors of the Emblem
Who are SsangYong made by?
Mahindra Motor Co from India manufactures transport equipment under the SsangYong brand. She bought a South Korean car manufacturer and manufactured cars under that brand. Presumably, in 2021, it will go to Edison Motors due to bankruptcy.
Is SsangYong owned by Mercedes?
No, SsangYong and Mercedes are not legally related to each other. These are two different companies. But they maintain a partnership: The South Korean carmaker uses German-made engines and Mercedes-Benz technology.
What car brand has a dragon logo?
The most famous car brand with a dragon (snake) logo is Alfa Romeo. It is filled with elegance and mystery. This image is also found on the South Korean brand SsangYong and the American Drako Motors.
This brand has a very turbulent history associated with the frequent transition of the company from one structure to another. This activity was reflected in the evolution of the logo, which is not at all similar to the previous versions in some periods. Moreover, the manufacturer adhered to the Korean spelling of the name for a long time and only after the onset of the new millennium switched to the English version.
The car brand chose a simple typeface for its graphic designation – austere, printed, smooth, sans serif. Moreover, both words are written together, although they are marked with capital letters “S” and “Y.”
The original palette consists of blue and white. Early varieties also include yellow, red, and gray.