Mahindra Logos and Brands

The Indian conglomerate Mahindra Group, one of the largest on the subcontinent, has been given its own category. The company manufactures SUVs, tractors, and two-wheeled vehicles and is involved in the aerospace, defense, and IT industries. The stylized letter “M” in an oval frame has served as the brand’s symbol since 1945, when the company began assembling jeeps under an American license. The section traces the visual history of Mahindra, which has gone from a regional assembly plant to a transnational group with a presence in dozens of countries and participation in Formula E racing.