St Jude logo

St Jude LogoSt Jude logo PNG

The designers designed the St. Jude logo with the image of a small child with his head bowed and palms folded as if he were praying. This emblem indicates that the therapeutic and research institution is engaged in saving children. The artists purposely made the drawing impersonal so as to have a universal image without reference to a specific person.

St Jude: Brand overview

Founded:February 4, 1962
Founder:Danny Thomas
Memphis, Tennessee, United States
St. Jude Children’s Research Hospital doctors specialize in treating severe cancer and pediatric diseases. Because it is a non-profit organization, it is not for profit but acts for the public good and shares its latest methods of fighting cancer with the world. Because St. Jude has the highest cancer patient survival rates, the hospital was ranked as one of the 2022 Most Trusted Consumer Trusted Brands.

Meaning and History

St Jude Logo History

St. Jude was so named after St. Jude Thaddeus, to whom comedian Danny Thomas prayed. The young entertainer was poor and asked the apostle several times to help him with money to support a family with a newborn child. He promised the saint that if he succeeded, he would build him a temple. When Danny became famous, he kept his word, but he did not build a building for services, but a hospital for children with cancer.

Despite its name, St. Jude Children’s Research Hospital is not affiliated with any religious organization. It is a comprehensive cancer center that combines a research institute, a charitable foundation, and a hospital. Its sole purpose is to find new therapies to save children, which is reflected in its corporate logo. The image of a defenseless child perfectly captures the essence of the brand.

What is St Jude?

St Jude is the acronym of St. Jude Children’s Research Hospital. It is one of the best facilities in the world to care for some of the world’s most challenging patients – primarily those with cancer. The doctors working there treat patients and search for cures for life-threatening diseases. The Comprehensive Cancer Center has existed for more than 60 years, and during that time, it has raised the survival rate of children with cancer from 20% to 80%. All services, including treatment, food, and lodging at the hospital, are free because benefactors pay for them.

1958 – 1973

St. Jude Children's Research Hospital Logo 1958

According to the information on the official site of St Jude, the logo was created in 1958, but it was used only 15 years later, in 1973. Another version is that the baby logo comes much later, as it depicts Emily Taylor Stearns, the only patient to survive in 1977 on the wing, where 13 children were being treated at the time.

Anyway, the logo shows the orange silhouette of a child with a gray armband on his arm. A large sun with broad white rays shines in the background. The graphic composition is shaped like a square. At the bottom is the orange inscription “ST. JUDE CHILDREN’S RESEARCH HOSPITAL,” divided into two lines and in bold italic serif type.

1962 – 1973

St. Jude Children's Research Hospital Logo 1962

The central element of this logo looks like a reclining cross, which is a reference to the hospital’s religious prehistory, as it was built as a shrine to St. Jude Thaddeus and named after him. The emblem is based on a white ellipse with a thin black outline. This version was used until mid-December 1973.

1994 – 2006

St. Jude Children's Research Hospital Logo 1994

Designers revived the baby logo with a new dark red color. As before, the silhouette is against the sun’s background with its broad rays, but in this version, the background behind it is shaded with many thin horizontal lines. The hospital’s name is at the bottom and divided into two levels. It uses a bold contrasting font with serifs; all the letters are dark red. Even below is a long gray bar, and in the same gray color is the phrase “ALSAC Danny Thomas, Founder.”

2002 – 2018

St. Jude Children's Research Hospital Logo 2002

In August 2002, the child’s silhouette took on a crimson-purple hue. And to make the pattern look more harmonious, the designers made it solid by painting a gap between the head and torso. The base in the form of the sun was removed, so the emblem was on an empty white background. But thanks to the arc added at the bottom, it does not hang in space. The inscriptions have been moved to the right and repainted in silvery gray. The horizontal stripe separating them has disappeared, and at the bottom, there is an additional line containing the slogan “Finding cures. Saving children.” in dark red. The designers used bold italic font for the slogan to make it stand out from the rest of the text.

2018 – today

St. Jude Children's Research Hospital Logo

In May 2018, St. Jude Children’s Research Hospital underwent another rebranding. As a result, the baby silhouette was lighter and brighter, adding optimism to the image. All of the letterings have been moved downward – under the arc. The motto font was changed to St Jude Sans. At the same time, the name of the hospital, as before, is in serif type. As for the line “ALSAC Danny Thomas, Founder,” it has been removed.

Font and Colors

St Jude Emblem

The emblem on a child’s arm has a symbolic meaning. Although it is white, it can be compared to the lavender ribbon usually worn to recognize the cancer problem. After all, St Jude is a comprehensive cancer center.

St Jude Symbol

St Jude Sans’ signature font is a geometric grotesque with thin lines. It is usually used for the motto. In turn, the hospital’s name is written in contrasting antiqua with large serifs. The logo combines both uppercase and lowercase letters. The base of the palette is a combination of burgundy and gray. The first color symbolizes energy and determination, and the second – is stability, calmness, and compromise.

St Jude color codes

CardinalHex color:#c31e3c
RGB:195 30 60
CMYK:0 85 69 24
Pantone:PMS 199 C
Granite GrayHex color:#64676c
RGB:100 103 108
CMYK:7 5 0 58
Pantone:PMS Cool Gray 10 C