The Sun Day Red logo is closely tied to the creator of the professional golf product line. It reflects his personality, nickname, and even the number of his most significant victories. At the same time, the emblem features an elegant restraint characteristic of the sport.
Sun Day Red: Brand overview
In February 2024, legendary golfer Tiger Woods and TaylorMade Golf announced the launch of Sun Day Red, a new clothing and footwear line. This marked a significant new chapter in Woods’ career after 27 years of partnership with Nike.
The brand name references Woods’ tradition of wearing a red shirt during Sunday competitions, a look that has become his signature. Interestingly, “Sunday” was split into two words—Sun Day. Brand representatives explained that this choice was inspired by the unique symbolism of the number three, aiming to create something original and unexpected.
The tiger with 15 stripes logo symbolizes Woods’ 15 Grand Slam tournament victories. When asked what would happen if he won another, Woods smiled and joked that the logo would have to be updated.
The first collection of men’s apparel debuted on May 1, 2024. Initially available online in the United States and Canada, the line includes hoodies, polos, outerwear, and accessories designed with Woods and his golfing legacy in mind. Plans to expand to additional markets and retail locations were also announced.
The launch coincided with the Genesis Invitational, an annual tournament hosted by Woods. Notable figures attended the event, including sports analyst Erin Andrews, who remarked on seeing Woods in something other than Nike apparel for the first time in nearly three decades.
This new venture represents a milestone in Tiger Woods’ career, highlighting his commitment to excellence and personal style, both on and off the golf course.
Meaning and History
What is Sun Day Red?
This sportswear brand creates stylish and comfortable clothing for golf and everyday life. Its collections combine classic style with modern trends, offering apparel suitable for the golf course and casual gatherings. Using high-quality fabrics and thoughtful details, the brand emphasizes elegance and functionality. The inspiration came from the tradition of golfers wearing red during final tournament rounds, which is reflected in the design and concept of the products. The clothing is ideal for professional athletes and those who value comfort and style in daily life.
2024 – today
The original Sun Day Red logo features a leaping tiger captured in motion, effectively conveyed through the emblem. Dynamism and energy, essential qualities for playing golf, are represented through the image of this wild animal. The tiger is directly associated with the brand’s founder, professional golfer Eldrick Tont Woods, known by the nickname Tiger, making the animal the key element of the logo. This connection reflects individuality—a unique trait not found in similar emblems.
The leaping tiger symbolizes a world of meanings and allusions. It encapsulates many profound ideas skillfully presented in a minimalist style. Specifically, the tiger represents:
- The creator of the clothing line.
- The active growth of the company and the athletes who use its products.
- Unrelenting forward momentum.
- The flight of a ball heading toward the hole.
- Precise aim at the target.
- Determination, strength, and courage.
- The number of the founder’s most significant victories.
The last point correlates to the number of stripes on the tiger—15, reflecting the major championships won by Eldrick Woods during his career. The wild animal is depicted in outline form, using bold stripes with additional offshoots resembling powerful roots. These stripes are uneven, irregular, and distinct from one another.
Below the tiger is the product line’s name, which adds an element of mystery. The words are spaced so far apart that they create the impression of being unrelated or mistakenly placed together, stretching across the entire line.
The text is written in uppercase font. All letters share the same characteristics: sans-serif, bold, smooth, uniform, and black. Monochrome dominates the emblem, as the combination of black and white is considered a classic—refined, sophisticated, and elegant, just like the sport represented by this logo.