SunExpress Logo PNG
The SunExpress logo promises bright and pleasant journeys filled with positive emotions. At the same time, it reflects the company’s mission to ensure comfort and safety for all passengers. The symbolic lines and shapes demonstrate the brand’s connection to air travel, while the color scheme gives it a reliable appearance.
SunExpress was founded in October 1989 as a joint venture between Turkish Airlines and Lufthansa. The airline was created to connect Turkey’s tourism market more directly with European cities. It officially began operations on October 31, 1989, in Antalya, with a capital of 6 million German marks split equally between its two parent companies.
The first flight took place on April 2, 1990, when a Boeing 737-300 operated by Turkish Airlines flew from Antalya to Frankfurt am Main. In its early years, the airline focused on carrying German tourists to Turkish resort cities, mainly Antalya and Izmir. By 1995, it had added domestic flights within Turkey, giving the company a stronger position in the local market.
In 2001, SunExpress received IOSA certification, confirming compliance with international safety standards. In 2006, it began fleet modernization by ordering new Boeing 737-800 aircraft. In 2009, the airline opened a second base in Izmir and expanded scheduled services between Turkey and European cities. In 2011, SunExpress Deutschland GmbH was created in Frankfurt to support growth in the German market.
Passenger traffic continued to rise during the 2010s. In 2013, the airline carried more than 7 million passengers. In 2015, it marked its 25th anniversary while operating both charter and scheduled flights between Europe and Turkey. Fleet renewal continued in 2016 with the addition of newer Boeing 737-800 aircraft. In 2018, the company introduced a new livery, and in 2019, it carried more than 10 million passengers. By 2020, its fleet had grown to more than 80 aircraft, mainly Boeing 737-800 and Boeing 737 MAX 8 models.
Meaning and History
What is SunExpress?
This Turkish-German airline based in Antalya is known for its unique business model, which combines charter and scheduled flights. The company, a joint venture between Turkish Airlines and Lufthansa, operates a fleet of Boeing 737 aircraft, ensuring high operational efficiency. The airline stands out for its SunAdvisor program, which provides passengers with personalized recommendations for vacations at Turkish resorts.
1989 – 2010
The designers gave the SunExpress logo a recognizable shape that it retained even after 2010. They depicted a stylized sun with numerous short lines that pair up to form wide rays. This important aviation symbol demonstrates the company’s connection to air travel. The sun is associated with warmth, joy, and pleasure, evoking a bright, pleasant vacation.
The lower half of the emblem features a semicircular stripe resembling a cradle, signifying the birth of a successful, promising brand within SunExpress. The sun rising above the horizon symbolizes the airline’s dawn, as it has recently embarked on its journey in the aviation industry. The paired rays can represent round-trip flights in both directions.
The logo’s circular shape was chosen not only because of the sun but also because the circle is associated with the Earth, around which the airline’s planes fly. This emphasizes SunExpress’s global nature and conveys the idea of connecting people from different countries. Its smooth, clean lines reflect the company’s professionalism and reliability.
The wordmark placed to the right creates a similar impression. The designers used a geometric sans-serif font, giving the inscription a smooth, cohesive feel. These elements correspond to the brand’s industry, as they are associated with safety, comfort, and swift movement. The emblem’s blue color directly relates to air travel, symbolizing the sea and sky. Blue is perceived as calm and balanced, giving passengers confidence.
2010 – today
The SunExpress logo features a white sun with rays created through negative space. Blue stripes form a “V” shape, symbolizing the sky, while orange waves represent the sun’s reflection on water. All these elements are enclosed in a circle. The company’s name is written next to the emblem in the Stroudley font. This logo was introduced on May 1, 2010.
The logo’s sun, sky, and water capture the essence of travel and leisure. The negative space for the sun’s rays adds visual interest, making the logo memorable. The Stroudley font balances playful elements with a professional touch, appealing to tourists and business travelers alike.
The blue and orange colors convey warmth and adventure, evoking sunny destinations and clear skies. The circular emblem creates a sense of completeness and unity. The blue “V” stripes represent the sky and suggest upward movement, aligning with the airline’s goal of providing great travel experiences. The orange waves add energy, symbolizing the vibrancy of travel.
The Stroudley font ensures the company name is clear and readable, complementing the logo’s overall look. Its modern and clean lines enhance the brand’s professional appearance, making it appealing to a wide audience.