Svedka Logo PNG
The Svedka logo is as balanced as the taste of branded alcohol. There is nothing superfluous in it, only the most basic elements. At the same time, it balances sharp and soft lines, and a slight asymmetry makes the symbol very interesting.
Svedka chose a logo as simple as the taste of its products. It produces a soft vodka from five distillations, which can be enjoyed on its own or in cocktails. The brand offers several variants of the specialty drink: raspberry, vanilla, mango, orange, cucumber, cherry, grapefruit, pineapple, peach, and many others. They are bottled in 1-liter bottles with original labels. Their alcohol content is 40%. Entrepreneur Guillaume Cuvelier founded the brand in 1998. It is based in Lidköping. The current owner is Constellation Brands.
Sweden has produced vodka for a long time, since about the 15th century. But the greatest activity occurred in the 17th and 18th centuries, when distilleries operated at full capacity because of the beverage’s popularity. Svedka is based on traditional European methods. It undergoes multiple distillations, so the spirit is extremely pure and free of harmful impurities. It is made from wheat grains and spring water.
The company’s founder first made it popular and then sold it to the New York City-based American conglomerate Constellation Brands. The sale took place in 2007 and cost $384 million. Despite the ownership change, the brand retained its original logo and product name. This decision helped the producer market successfully, as the vodka belongs to the mid-priced category and should remain recognizable to many customers.
Meaning and History
Svedka’s visual identity is its name, which has two parts. The first indicates the liquor’s country of origin (Svenska in the original language), and the second indicates its type (vodka). After acquiring the distillery, the American company almost immediately added a new flavor to its range: lemon. This put the brand in high demand in the United States.
The Svedka logo is textual. It has no graphic elements. Such minimalism and simplicity stem from the purity of Swedish vodka, which is made from only a few ingredients. But one cannot categorically state that the emblem has no graphic details.
What is Svedka?
Svedka is a Swedish vodka distilled five times with a mild flavor. It is also called cocktail vodka because it is usually mixed with fruit and berry juices. The standard strength is 40%. The company was founded in 1998. The founder is Guillaume Cuvelier. Constellation Brands now owns it.
If you look closely, you can see a striking resemblance between the two letters, “V” and “A.” By removing the crossbar, the designers preserved their identity, keeping them “upside down” relative to each other. The “V” points downward, while the “A” points upward. These are the logo’s so-called graphics. Both glyphs resemble a wigwam in their shape, line angles, and width. The rest of the symbols are much simpler: smooth, flat, classic, and sans serif.
Interestingly, this combination makes the emblem catchy and balanced, suitable for an alcoholic brand known for its quality, character, and value. Its visual identity underscores inexpensive chic because Svedka offers consumers everything: a high-quality premium product, a stylish image, and affordable value. As the labels on each branded bottle show, the logos are simple and elegant.
Font and Colors
The Svedka designers chose a custom version of the Snell Roundhand font. It is smooth, flat, capitalized, and chopped. The modification touched two letters, the “V” and the “A,” which are almost identical. Of course, the second glyph’s left leg is slightly shorter, making it appear behind the neighboring character.
The color palette is single-colored but contrasting. The manufacturer set this condition for the designers. Whatever the background color, the logo inscription should contrast and remain legible in any light. That is why we use black and white equally for text.