Tableau is the abbreviated name for Tableau Software, which creates business intelligence and interactive data visualization software. These are spreadsheets, cloud databases, online processing cubes, and similar digital products. The founders of the firm are three scientists from Stanford University. These include Christian Chabot, Chris Stolte, and Pat Hanrahan. The service appeared in 2003 in Mountain View, California. It is currently headquartered in Seattle, Washington state. In 2019, the specialized company Salesforce bought the organization and made it it’s subsidiary.
Meaning and History
What is Tableau?
This is the name of the American software company and its flagship product – a program for business intelligence and visual presentation of data. Despite its success, Tableau Software was discontinued in 2019 when it became part of Salesforce.
This company was founded much earlier than 2003. Until that time, it just functioned as a commercial research center. These were 1999-2002, and in 2003 the service was officially registered and transferred to an independent company. The relocation of the head office from Mountain View to Seattle took place a year later.
Until 2016, the head of the research service was Christian Chabot, who was replaced as CEO by Adam Selipsky from Amazon. Under his leadership, a new office building was built in Wallingford (in 2017), and then the headquarters was opened in Fremont. In 2018, the firm bought Empirical Systems, an AI-powered deep learning digital startup in Cambridge, Massachusetts.
Another decisive period in the software company’s history was the year 2019, when the shares of Tableau were bought by Salesforce, a US concern for the development of cloud storage. But, despite the takeover, the service is still operating, improving, and developing its technologies. In 2021, he changed the head again because Amazon invited Adam Selipsky back, offering him the head of Amazon Web Services. Instead, Mark Nelson took over.
Today this company is very successful and recognizable. In 2008, she won the Codie award and was named Best Business Intelligence Solution by the Software and Information Industry Association. And for nine years in a row (2012-2021), she led the Gartner Magic Quadrant. Moreover, all this time, the service has been using the same logo received at the time of its appearance.
The visual identity sign is composed of graphics and text, which are interconnected by several elements. The inscription is made in computer technology, where the letters are in the form of numbers. The developers used a laconic font in lower case, removed the protruding parts from the characters, and unified them for the general design. As a result, all signs received external similarity. The lowercase “l” consists of a single vertical line and looks like a special element (|), while “t” looks like a plus (+). The inter-letter space is very large, so the text is perceived as an integral formula.
On the left side of the inscription, there is a graphic image. It contains many multi-colored plus signs (+), which are a stylized “t” – the first letter of the word “Tableau.” The symbols are randomly arranged and vary in size. However, there is a system in their scatter: they denote a virtual cloud – digital information storage developed by this company. The signs are placed in the form of a circle and do not go beyond it. The background for the word and icon is a neutral white color.
Font and Colors of the Emblem
The designers chose the Benton Sans Book typeface for the logo – thin, chopped, reminiscent of Arabic numerals or mathematical signs. This parallel is drawn intentionally since the company is engaged in creating programs for analytics and data visualization.
The corporate palette is of medium brightness: it has many colors, but they are in the pastel spectrum. The logo contains blue (basic), orange, yellow, red, gray-gray, dark purple.