Tableau Logo

Tableau LogoTableau Logo PNG

Visual accountability, rigor, and order are visible in the symbols of the emblem. The Tableau logo is full of counting and registering various metrics that form a general idea of the company’s performance.

Tableau: Brand overview

Founder:Christian Chabot, Chris Stolte, Andrew Beers, Pat Hanrahan
Seattle, Washington, U.S.
Tableau is the abbreviated name for Tableau Software, which creates business intelligence and interactive data visualization software. These are spreadsheets, cloud databases, online processing cubes, and similar digital products. The founders of the firm are three scientists from Stanford University. These include Christian Chabot, Chris Stolte, and Pat Hanrahan. The service appeared in 2003 in Mountain View, California. It is currently headquartered in Seattle, Washington state. In 2019, the specialized company Salesforce bought the organization and made it it’s subsidiary.

Meaning and History

Tableau Symbol

This company was founded much earlier than 2003. Until that time, it just functioned as a commercial research center. These were 1999-2002, and in 2003 the service was officially registered and transferred to an independent company. The relocation of the head office from Mountain View to Seattle took place a year later.

Until 2016, the head of the research service was Christian Chabot, who was replaced as CEO by Adam Selipsky from Amazon. Under his leadership, a new office building was built in Wallingford (in 2017), and then the headquarters was opened in Fremont. In 2018, the firm bought Empirical Systems, an AI-powered deep learning digital startup in Cambridge, Massachusetts.

What is Tableau?

This is the name of the American software company and its flagship product – a program for business intelligence and visual presentation of data. Despite its success, Tableau Software was discontinued in 2019 when it became part of Salesforce.

Another decisive period in the software company’s history was the year 2019, when the shares of Tableau were bought by Salesforce, a US concern for the development of cloud storage. But, despite the takeover, the service is still operating, improving, and developing its technologies. In 2021, he changed the head again because Amazon invited Adam Selipsky back, offering him the head of Amazon Web Services. Instead, Mark Nelson took over.

Today this company is very successful and recognizable. In 2008, she won the Codie award and was named Best Business Intelligence Solution by the Software and Information Industry Association. And for nine years in a row (2012-2021), she led the Gartner Magic Quadrant. Moreover, all this time, the service has been using the same logo received at the time of its appearance.

The visual identity sign is composed of graphics and text, which are interconnected by several elements. The inscription is made in computer technology, where the letters are in the form of numbers. The developers used a laconic font in lower case, removed the protruding parts from the characters, and unified them for the general design. As a result, all signs received external similarity. The lowercase “l” consists of a single vertical line and looks like a special element (|), while “t” looks like a plus (+). The inter-letter space is very large, so the text is perceived as an integral formula.

On the left side of the inscription, there is a graphic image. It contains many multi-colored plus signs (+), which are a stylized “t” – the first letter of the word “Tableau.” The symbols are randomly arranged and vary in size. However, there is a system in their scatter: they denote a virtual cloud – digital information storage developed by this company. The signs are placed in the form of a circle and do not go beyond it. The background for the word and icon is a neutral white color.

Tableau: Interesting Facts

Tableau Software is a key player in interactive data visualization and business intelligence, providing tools that empower users to delve into, visualize, and disseminate data insights easily.

  1. Origins and Educational Beginnings: Initiated in 2003 by Christian Chabot, Pat Hanrahan, and Chris Stolte, Tableau sprang from a Stanford University endeavor led by Professor Hanrahan, who had earlier contributed to Pixar’s foundation—the project aimed to enhance individuals’ capacity to comprehend extensive data.
  2. Product Launch and Evolution: With the introduction of Tableau Desktop in 2004, the company brought data visualization within the grasp of those without technical backgrounds. Over time, Tableau has broadened its offerings, including Tableau Server, Tableau Online, and Tableau Prep, marking its substantial growth.
  3. Technological Breakthroughs: At the heart of Tableau’s offerings is “VizQL” (Visual Query Language), a pioneering technology that converts drag-and-drop gestures into data queries, rendering this data visually. This innovation has significantly streamlined data analysis and visualization processes.
  4. Joining Forces with Salesforce: In a strategic move in August 2019, Salesforce, a titan in CRM (Customer Relationship Management), acquired Tableau for $15.7 billion. This merger bolsters Salesforce’s analytics and visualization capabilities, granting users enriched data insights.
  5. User Community and Annual Gatherings: Tableau’s user base forms an active community that engages in regular interactions and knowledge exchange. The annual “Tableau Conference” unites data professionals from across the globe for a confluence of learning, networking, and sharing best practices.
  6. Public Engagement Platform: Tableau Public, a complimentary service from Tableau, allows for the online publishing of interactive data visualizations. These visualizations, embeddable on websites and shareable on social media, democratize data storytelling for a broad audience.
  7. Supporting Education: Tableau champions the development of upcoming data professionals through its Academic Program, offering free software to educators and students at accredited institutions, fostering a skilled future workforce.
  8. Philanthropic Efforts: The Tableau Foundation, an offshoot of Tableau Software, dedicates itself to harnessing data and analytics to address global challenges. It collaborates with organizations worldwide to tackle health, poverty, equality, and environmental conservation issues.
  9. Industry Recognition: Over several years, Tableau’s distinction as a frontrunner in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms attests to its pivotal role and leadership within the data visualization and BI domain.
  10. Enhancing Accessibility: Committed to inclusivity, Tableau has refined its software to better accommodate individuals with disabilities, incorporating features like keyboard navigation and improved screen reader support to ensure comprehensive accessibility to data analytics.

Tableau Software’s intuitive platform and dedication to enhancing data empowerment have rendered it indispensable for entities ranging from businesses and research institutions to individual analysts aiming for informed decision-making.

Font and Colors

Tableau Emblem

The designers chose the Benton Sans Book typeface for the logo – thin, chopped, reminiscent of Arabic numerals or mathematical signs. This parallel is drawn intentionally since the company is engaged in creating programs for analytics and data visualization.

The corporate palette is of medium brightness: it has many colors, but they are in the pastel spectrum. The logo contains blue (basic), orange, yellow, red, gray-gray, dark purple.

Tableau color codes

Safety BlueHex color:#004281
RGB:0 66 129
CMYK:100 49 0 49
Pantone:PMS 294 C
Queen BlueHex color:#566594
RGB:86 101 148
CMYK:42 32 0 42
Pantone:PMS 663 C
BlueHex color:#4891a2
RGB:72 145 162
CMYK:56 10 0 36
Pantone:PMS 7710 C
PumpkinHex color:#ff771f
RGB:255 119 31
CMYK:0 53 88 0
Pantone:PMS Bright Orange C
Alizarin CrimsonHex color:#e91c32
RGB:233 28 50
CMYK:0 88 79 9
Pantone:PMS Bright Red C

Is Tableau a registered trademark?

Even though Tableau was discontinued and became part of Salesforce, the Tableau trademark is still registered and owned by the copyright holders. That is, its name, graphic symbols, and other elements of identity are prohibited from using.

Can I use the Tableau logo?

You may not use the Tableau logo without written permission from the company that owns the rights to the trademark. Moreover, it is important not to change anything in it and follow all the rules specified in the official branding guide.

How do I change my logo in Tableau?

You need to go to the server and, as administrator, enter cd “C: Program Files Tableau Tableau Server 9.0 bin” into the command line. Then enter tabadmin customize logo “C: My Pictures Logo.png” (replace with the path to the logo) and restart the server.

How do I add a logo in Tableau?

To add a logo to the control panel, you need to open it and click on the “Image” button. In the open menu, click on “Choose” and select the logo saved on the computer. Many formats are supported, including the popular jpg and png.