Taco Bell Logo

Taco Bell LogoTaco Bell Logo PNG

“Attention, everyone is welcome,” the Taco Bell logo announces. The emblem announces the place where national dishes are prepared according to recipes. The symbols show the chain’s wide distribution of fast-food restaurants and its confident position in the market.

Taco Bell: Brand overview

Taco Bell’s story began in 1962 when Glen Bell introduced the first restaurant in Downey, California. He offered a new kind of fast-food experience with a Tex-Mex menu that catered to American tastes, providing both affordability and speed. This successful model led to the opening of the first franchise in Torrance, California, in 1964, signaling the start of nationwide expansion.

By the 1970s, Taco Bell had reached 1,000 locations. In 1978, the acquisition by PepsiCo gave Taco Bell the resources it needed to grow further. The next two decades saw the introduction of signature menu items that remain favorites today. Taco Bell expanded internationally into Canada, the UK, and Latin America. The 1990s were notable for Taco Bell’s memorable marketing efforts, including the famous talking Chihuahua commercials and partnerships with blockbuster movies.

The early 2000s were marked by innovation, with menu items like Doritos and Locos Tacos introduced. Taco Bell also updated its image with modernized restaurants and a focus on healthier, fresher ingredients. The 2010s focused on enhancing customer experience through digital ordering, delivery services, and a loyalty program.

When the COVID-19 pandemic hit, Taco Bell quickly adapted by emphasizing drive-thru, delivery, and online orders. The brand continued to innovate by adding limited-time offers and plant-based options to the menu. Today, Taco Bell operates over 7,000 restaurants in more than 30 countries, maintaining its status as a beloved Tex-Mex fast-food brand that evolves with consumer tastes and preferences.

The brand’s enduring appeal lies in its unique menu, strong branding, and continuous innovation. As Taco Bell looks to the future, it aims to maintain its leadership in the Tex-Mex fast-food category by exploring new markets and adapting to changing consumer preferences. With a robust brand, iconic status, and a history of innovation, Taco Bell is well-equipped for ongoing growth in the competitive fast-food industry, leveraging its significant milestones and strategic adaptations to stay relevant and beloved by customers worldwide.

Meaning and History

Taco Bell Logo History

Each event impacted the identity, so the original restaurant, like the franchise, had several emblems reflecting the development process. To date, there are six options.

What is Taco Bell?

It is an American company that owns over 7,000 fast food outlets under the same name and logo. She was named after her original owner and creator, Glen William Bell Jr. The entrepreneur opened the first Taco Bell in 1962, and the 100th restaurant appeared in 1967. Now the chain is part of the Yum! Brands. The basis of her menu is extraordinary Mexican-style dishes.

1962 – 1985

Taco Bell Logo 1962-1985

The logo, which appeared in 1962, is a bright composition of eight vertical rectangles tilted in different directions, resembling miniature bells. Each rectangle contains a letter from the fast-food chain’s name. The letters are white, wide, sans-serif uppercase characters against orange, yellow, green, and burgundy backgrounds. Theoretically, they convey the energy and variety of ingredients found in signature dishes.

1972 – 1985

Taco Bell Logo 1972-1985

Several establishments continued to use the old logo with letters in multi-colored rectangles, but in parallel with it, a business version appeared. It is made in a restrained style – in shape and color. The graphics are no longer in it – only large block letters in brown with serifs. The emblem with monochrome uppercase lettering has been around for over a decade. Its main feature is in elongated bold lines with spikes at the ends. “A,” “C,” and “L” also have diagonal cuts that form a sharp corner.

1985 – 1994

Taco Bell Logo 1985-1994

This friendly logo was used at some points until 2010 inclusive. The designers changed the aggressive writing style by adding streamlined and smoothness to the letters. But they supplemented the rounding with sharp protrusions, and for the “T” and “B,” they made original hats with a hook on the left side. The bar at “A” is slightly curved upward, as is the middle stroke at the letter “E.” There is a bell above the brand name. It is yellow with a red line and a green oval. The call is depicted on a red background with two yellow stripes at the bottom.

1992 – 1994

Taco Bell Logo 1992-1994

With the advent of the bell, designers began experimenting with it, offering it in one style or another. So, there was a version with a red-purple bell on a purple background. It is positioned diagonally to give the logo a dynamic feel as if the bell were ringing in motion. The red body is outlined with a white stripe and has a dark vertical highlight. The inscription is in two lines: at the top – “Taco,” and at the bottom – “Bell.” The font remains the same.

1994 – 2016

Taco Bell Logo 1994-2016

In 1994, an improved version of the emblem of 1985 and 1992 was adopted. It has been in use for 22 years. The author of the updated version is the American design studio Lippincott. She changed a lot: drawing style, color, shape, and font. Therefore, the bell became wide, reddish-pink, with a border along the bottom (on the wide part). The white edging remains as it separates the bell body from the domed purple background. The inscription received wide and squat letters.

2016 – today

Taco Bell Logo 2016-present

Taco Bell redesigned the logo to open a new restaurant in Las Vegas, unveiling a new version in November 2016. The old font has been removed and replaced with a sans-serif typeface. The title is now written in black. The developers removed yellow and red from the bell, concentrating on several shades of purple: darker at the bottom and lighter at the top. Moreover, the bell itself is white and is formed from negative space due to the contours of the corresponding shape. The developers of this option are Lippincott and a restaurant chain.

Taco Bell: Interesting Facts

Taco Bell, the popular fast-food chain known for its inventive Mexican-inspired menu, has a rich history and interesting tidbits contributing to its iconic status.

  1. Foundation and Founder: Glen Bell founded Taco Bell in 1962 in Downey, California. Before Taco Bell, Glen Bell started with a hot dog stand called Bell’s Drive-In in San Bernardino, California, in 1948.
  2. The First Taco: Glen Bell is credited with inventing the pre-formed crunchy taco shell. This innovation allowed for tacos to be made quickly and served to customers in a fast-food setting, helping to popularize Mexican food in the United States.
  3. First Franchise: The first Taco Bell franchise was sold in 1964 to Kermit Becky, a former Los Angeles police officer. This marked the beginning of Taco Bell’s expansion across the United States.
  4. Rapid Growth: Eight years after opening the first Taco Bell, there were 325 restaurants by 1970. Today, thousands of Taco Bell locations worldwide serve millions of customers.
  5. PepsiCo Acquisition: Taco Bell became part of PepsiCo in 1978. In 1997, it was spun off into Yum! Brands also own KFC and Pizza Hut.
  6. Innovative Menu Items: Taco Bell is known for its creative menu items, such as the Doritos Locos Tacos, which feature a taco shell made from Doritos chips. The product was an enormous success, with over 1 billion sold since its launch.
  7. International Expansion: While Taco Bell is a staple in the United States, it has also expanded internationally, with locations in countries such as India, China, Iceland, and the United Kingdom. However, its menu is often adapted to suit local tastes and preferences.
  8. Vegetarian Friendly: Taco Bell has become one of the most vegetarian-friendly fast-food chains. It was the first QSR (Quick Service Restaurant) to offer items certified by the American Vegetarian Association (AVA).
  9. Taco Bell Hotel: In 2019, Taco Bell temporarily opened a themed hotel in Palm Springs, California, called “The Bell: A Taco Bell Hotel and Resort”. The hotel offered Taco Bell-themed rooms, food, and apparel, showcasing the brand’s cult-like following.
  10. Feed the Beat Program: Taco Bell’s “Feed the Beat” program supports touring musicians by providing them with Taco Bell gift cards. This initiative highlights Taco Bell’s commitment to supporting artists and their creative endeavors.

These facts highlight Taco Bell’s journey from a single restaurant in California to a global fast-food phenomenon known for its innovative approach to fast food and cultural marketing.

Font and Colors

Taco Bell Emblem

Early logos used only text. Graphics appeared in 1985. It was directly related to the founders’ surname and, accordingly, to the restaurant chain’s name. The bell has a classic shape – only its location has changed. At first, it was directed downward; later, the designers placed it diagonally to create the effect as if it were ringing. Now, its body is slightly wider than before and is drawn against a purple background from negative space.

Since the logo initially contained only text, the letters replaced the graphic images. To do this, the designers drew them by hand, decorating them with thorns, protruding sharp points, and elongated legs. They developed them based on fonts from the Sary Soft, Heebo, and Amaranth families. The thorns and protruding touches were necessary to convey the spice of the dishes because Mexican cuisine uses a lot of hot spices. The latest version of the logo uses the Gotham Bold typeface.

Taco Bell Symbol

The color scheme is varied and bright. It consisted of green, red, yellow, orange, purple, brown, pink, white, and black at various times.


Why did Taco Bell change its colors?

In 2016, Taco Bell updated its look to match new trends and customer preferences. The company revamped its logo, keeping the familiar bell but opting for a simpler, one-color design instead of the previous colorful one.

The goal was to modernize Taco Bell’s image, making it look more current and stylish. The new logo was designed to be flexible and easy to use across different media, like online and on signs, with a clean and straightforward style to attract more people.

This makeover showed Taco Bell’s dedication to keeping up with the times and ensuring its brand stayed appealing. It was a clear sign to customers that Taco Bell is a brand that keeps moving forward, ready to update its style to stay in tune with what’s current.

What does the bell in Taco Bell stand for?

The bell in Taco Bell’s logo is more than a design choice; it comes from the founder’s name, Glen Bell. This connection to the founder adds a personal touch to the brand and highlights its roots. Glen Bell started in the fast-food business in 1954 with Bell’s Drive-In and Taco Tia in San Bernardino, California. He aimed to blend quick service with Mexican food, making it widely available to Americans.

The name “Taco Bell” and the bell symbol in the logo reflect the brand’s mission to combine traditional Mexican food with the convenience of American fast food. This connection to Glen Bell reminds us of Taco Bell’s start and growth into a major fast-food brand that offers a unique take on Mexican cuisine.

What is the meaning of the Taco Bell Logo?

The Taco Bell logo is well-known and carries a deep meaning. It showcases the brand’s values and identity. The bell in the center is a clear link to the brand’s name. It’s like an invitation to customers, using a symbol that historically brings people together or alerts them to something important.

The bell’s design is lively and tilted, giving a sense of motion. This suggests Taco Bell is a fun and lively place to eat, not a regular restaurant. They aim to give customers a memorable, appealing experience, especially young and active people. The logo also has a unique shape at the bottom, looking like an oven damper. This part makes you think of warmth and the process of cooking fresh meals. It’s a smart way to show that Taco Bell cares about providing food that’s quick, tasty, and made with attention to quality. The logo’s energetic look matches the brand’s lively spirit, and the design hints at the importance of fresh, enjoyable food.

What is Taco Bell’s slogan?

Since 2012, Taco Bell’s motto has been “Live Más,” which means “Live More” in English. This saying encourages people to try new things and have fun. It’s a big change from their old slogan, “Think Outside the Bun,” and shows that Taco Bell wants its customers to enjoy life and not be afraid to explore.

“Live Más” isn’t just a catchy phrase; it represents what Taco Bell is all about. It tells people to be adventurous and enjoy life, which matches the exciting and different items on Taco Bell’s menu. The idea is to get customers to think of Taco Bell as a place to try new and interesting foods, like their famous tacos or unique dishes like the Crunchwrap Supreme and Doritos Locos Tacos.

Taco Bell uses “Live Más” to show it’s more than just a place to eat; it’s about having great experiences. This motto isn’t only about the food; it’s about enjoying life and making the most of every moment. It speaks to everyone, whether you’re looking for a quick, tasty meal or something to change up your daily routine.

When was the Taco Bell logo created?

The first Taco Bell logo appeared in 1962 when the first restaurant started serving. This logo had a sombrero and a bell, matching Taco Bell’s name and Mexican-style food. Taco Bell updated its logo many times to keep it looking new and to match the brand’s changing style and aims.

Over the years, the logo changed in important ways. In 1972, it got simpler with a focus on the bell. In 1985, it received a modern look. By 1994, the design and colors were improved to make it look better. The latest big change came in 2016, thanks to Lippincott Studios and Taco Bell’s designers. Now, we have the badge-style logo that shows Taco Bell as a modern and lively brand.

Taco Bell always worked to ensure that its logo remained appealing and modern for everyone who loved its food. Each new design helped keep Taco Bell’s look fresh and exciting, ensuring the brand stood out.

What does the Taco Bell logo symbolize?

The Taco Bell logo means a lot, connecting directly to the brand and its Mexican-flavored food. A bell at its heart hints at the founder, Glen Bell’s, last name and stands for warmth and welcoming—just what you’d expect from a place where friends and family come to eat together.

Over time, as Taco Bell updated its image, the logo got sleeker and more modern. This change shows Taco Bell’s commitment to being a leader in fast food by bringing new and exciting things to the table. The logo’s current look, with its simple bell design, focuses on being fresh and efficient, ensuring customers have a good and quick dining experience.

The bell’s tilt in the logo suggests movement and life, echoing Taco Bell’s motto to “Live Más” or “Live More.” This encourages customers to seek adventure and fun, showing Taco Bell as a brand about moving forward and enjoying life. So, the logo isn’t just about the name or the food; it’s about living a life full of joy, creativity, and togetherness.

Why did Taco Bell choose its logo?

Glen Bell, the founder of Taco Bell, picked a bell for the logo because it connects to his last name. This makes the brand feel personal and gives it a unique look. Bells remind people to gather for events or meals together, which fits Taco Bell’s goal of being a place where people enjoy food together. The bell symbolizes hospitality, welcoming everyone to share the joy of eating. It’s like Taco Bell is inviting people to come and try their food.

Over the years, Taco Bell has updated its logo to keep it fresh, but the bell has always been a part of it. This shows the brand’s dedication to its origins and willingness to innovate. Keeping the bell in the logo balances tradition with a modern touch, reflecting Taco Bell’s way of offering Mexican-inspired food with a new twist. This choice helps Taco Bell stand out and shows what the brand is about: bringing people together to enjoy good food.

Why did Taco Bell choose purple?

In 1995, Taco Bell made a big change by choosing a purple color scheme for its brand. This new color, “Taco Bell Purple,” was a big departure from the usual fast-food colors like red, yellow, and white. Taco Bell wanted to stand out from other fast-food places and show that it was a modern and innovative company.

Purple stands for creativity, uniqueness, and fun, which fits perfectly with Taco Bell’s goal of being known for its one-of-a-kind and new takes on Mexican food. The company chose purple to attract young people looking for something different and fresh.

Taco Bell also wanted to make its restaurants feel more welcoming and up-to-date. Purple helped make Taco Bell seem more creative and unique, drawing in the customers they were looking for. Choosing purple also showed that Taco Bell was willing to be different from other fast-food restaurants. It showed that the company is focused on being innovative and offering customers a unique experience. This choice helped Taco Bell stand out and appeal to younger diners, making it clear that the brand is all about creativity, fun, and a fresh approach to food.