discount service Logos and Brands

Discount services, coupons, and special offers form the content of the “Discount Service” section. Groupon, RetailMeNot, Honey, and similar platforms have built their businesses on aggregating special offers for consumers. The logos of discount services refer to images of scissors cutting the price, a percentage sign, a price tag with a reduced price, or an arrow pointing down. Some brands build their logos around the metaphor of a gift or surprise, turning savings into an element of play and positive discovery. Companies in this section act as intermediaries between sellers looking to attract traffic and buyers seeking the best price, and their logos are designed to evoke a sense of a good deal.