emoji Logos and Brands
Pictograms of emotions and objects, which have become a universal means of communication in digital messages, define the theme of the “Emoji” section. Brands in this category include platforms that standardize emoji sets, companies that create original sticker packs, and projects built around the culture of small icons. The Unicode Consortium defines the official character set, while Apple, Google, Samsung, and Microsoft implement their own visual versions of the same emojis. The yellow smiley face has become one of the most reproduced symbols of the 21st century. This section captures the phenomenon in which a set of pictograms has turned into a communication system, and brands around emojis generate licensed goods, films, and media content.
