hypermarket chain Logos and Brands

Chain hypermarkets that replicate the large-format store format in dozens of cities and countries are highlighted in the “Hypermarket Chain” section. Unlike a single hypermarket, the emphasis is on scaling the model through new store openings and franchising. Carrefour, with thousands of stores on four continents, and Costco, with its club membership system, are prime examples. The logos of chain hypermarkets guarantee shoppers a familiar format and product range regardless of the city, turning the brand into a synonym for a predictable shopping experience.