Madrid Logos and Brands

The Spanish capital, a metropolis with a royal residence and two soccer giants, sets the tone for the Madrid section. Real Madrid and Atlético Madrid, Barajas Airport, the metro, the Prado Museum, and city institutions form an extensive pool. The bear with a strawberry tree, the city’s coat of arms, and the royal crown are featured in the emblems of Madrid’s organizations. The section groups together the visual signs of brands rooted in the life of the city, where tapas bars, the Gran Via boulevard, and the roaring stands of Santiago Bernabeu create a unique atmosphere.