MLS Logos and Brands

Major League Soccer, the top soccer division in the United States and Canada, serves as the basis for the “MLS” section. Thirty clubs, from LA Galaxy and Inter Miami to Atlanta United and Seattle Sounders, have created a distinctive visual culture at the intersection of European soccer traditions and American sports marketing. MLS club crests combine shields, stars, local symbols, and soccer balls. The section traces the league’s visual identity, which has transformed soccer from a niche sport into a global phenomenon, driven by new stadiums, media contracts, and the attraction of global stars.