park Logos and Brands

From the sequoias of Yellowstone to the roller coasters of Six Flags, the concept of “park” encompasses opposites, and the “Park” section reflects the entire spectrum. The US National Park Service, with its sequoia silhouette and arrowhead emblem, Disneyland, Universal Studios, and Legoland represent the conservation and entertainment branches of the category. National parks serve to preserve ecosystems, while theme parks generate billions of dollars from attractions, merchandising, and hotels. The logos in this section appeal to images of nature, adventure, and family experiences in the great outdoors.