pen Logos and Brands

Pens, from ballpoint models costing a dollar to fountain pens costing thousands, connect the brands in the “Pen” section. Montblanc, with a white star on the cap (symbolizing the summit of the mountain of the same name), Parker, Waterman, Cross, and Lamy occupy the segment from business accessories to collectibles. Bic, which has sold more than 100 billion disposable pens since 1950, represents the mass market pole. The fountain pen remains a status symbol in the business world, where signing a contract with a Montblanc Meisterstück has ritual significance. This section brings together brands for which writing instruments are the main or iconic product.