pet foods Logos and Brands

Pet foods, from dry kibble to pâtés and holistic diets, make up the Pet Foods section. Mars Petcare, with its Pedigree, Whiskas, Royal Canin, and Iams brands, Nestlé Purina, with Purina ONE, Pro Plan, and Fancy Feast, and Hill’s Pet Nutrition (Colgate-Palmolive) dominate the market, which is worth over $130 billion. The trend toward “humanizing” pets has driven the growth of premium and super-premium foods, with brands such as Blue Buffalo and Orijen positioning themselves through natural, grain-free ingredients. The logos in this section feature images of happy dogs and cats, and owners of 300 million pets in the US and Europe alone spend more on pet food than on baby food.