razor Logos and Brands

Razor systems, blades, and shaving products make up the product world of the “Razor” section. Gillette, Schick, Harry’s, Dollar Shave Club, and other brands compete for a place in the bathroom, offering everything from disposable razors to multi-blade cartridge systems with subscription delivery. The logos of shaving brands appeal to images of sharpness and smoothness, visually promising a flawless shave. The industry underwent a shake-up in the 2010s when sales startups like Dollar Shave Club challenged Gillette’s decades of dominance, and the visual signs of the new players reflected a shift in tone from traditional male marketing to an ironic, accessible tone.