Gillette Venus Logo PNG
“Unnecessary hair on the body will disappear as if by magic,” the Venus logo promises. The smooth lines of the emblem follow the streamlined features of the shaving head and instill subconscious confidence in the safety and ease of shaving with the brand’s products.
Venus: Brand overview
Venus emerged from Gillette’s strategy in the late 1990s. At that time, the company led the global shaving market with its Sensor and Mach3 products. At the same time, women’s products were adaptations of men’s razors under the Gillette for Women brand.
By the end of the decade, Gillette began developing a dedicated product for women. Research included interviews, usage studies, and ergonomic testing. The result was a new system with a wider three-blade head and a handle designed for different grip positions.
In 2001, Venus launched with a large marketing campaign estimated at $150 million. The branding positioned it as a beauty product rather than a basic tool. First-year sales reached about $200 million, and the product quickly took the lead.
The main competitor was Schick, which was then owned by Pfizer and later by Energizer Holdings. Venus gained market share within months.
In 2003, Procter & Gamble acquired Gillette for $57 billion, bringing Venus into its portfolio. Product development continued with regular updates.
In 2004, Venus Devine introduced moisturizing strips. In 2009, Venus Breeze added built-in gel bars. In 2010, Venus ProSkin and Venus & Olay combined shaving with skincare, linking the brand to Olay. In 2011, Venus Vibrance added vibration technology.
In 2015, Gillette released a redesigned cartridge with a new blade angle. In 2018, Venus for Pubic Hair & Skin addressed the demand for specialized care. In 2019, Venus Direct launched as a subscription service for replacement cartridges.
Meaning and History
The brand, and with it its logo, was created with women in mind. The simple, clear logo depicts the line’s stylized name, named after the goddess Venus. In total, three logos were developed.
What is Venus?
Venus is a subsidiary of the Gillette brand, offering women’s razors. The product line includes six ranges: Divine, Vibrance, Embrace, Breeze, Spa Breeze, and ProSkin Moisture Rich. The brand was launched in 2000 and is owned by Procter & Gamble.
2010 – 2014
In the debut version, the right “V” stroke has a distinctive curl, formed by foam from damp pads on the blades. The left side of the badge conveys a smooth-shaven surface. The lower part of the letter “e” has been shortened. Above the word “Venus” is the parent company, Gillette, which is written in the usual strict style.
2014 – 2019
The designers removed the curl and drew an elongated teardrop-shaped strip.
2019 – today
The logo now has a blue color and a tiny blob that replaces the right half of the “V.” The word “Gillette” has received a pronounced tilt to the right.
Font and Colors
The brand name consists of soft strokes and flowing lines. It is in this style that the word “Venus” is designed. The right side of the “V” has evolved from a large curl to a miniature blob.
The emblem uses a distinctive typeface, with an emphasis on the capital “V.” The rest of the characters are lowercase. The letters “n” and “u” consist of two fragments that are not connected. “Gillette” is written in a thin, oblique typeface reminiscent of Futura Extra Black Italic. The logo’s color scheme is white and blue.