Venus Logo

Gillette Venus LogoGillette Venus Logo PNG

“Unnecessary hair on the body will disappear as if by magic,” the Venus logo promises. The smooth lines of the emblem follow the streamlined features of the shaving head and instill subconscious confidence in the safety and ease of shaving with the brand’s products.

Venus: Brand overview

Founder:Procter & Gamble
United States
Venus is a series of ladies razors from Gillette. She offers safe shaving accessories that have earned the trust of customers in most countries around the world. According to manufacturers, the brand’s products remove 87 percent of excess hair on the body.

Meaning and History

Venus Logo History

The brand, and with it its logo, was created in the care of women. The simple and clear logo depicts the stylized name of the line named after the goddess Venus. In total, three logos were developed.

What is Venus?

Venus is a subsidiary of the Gillette brand, offering razors for women. The product line includes six ranges: Divine, Vibrance, Embrace, Breeze, Spa Breeze, and ProSkin Moisture Rich. The brand was launched in 2000 and is owned by Procter & Gamble.

2010 – 2014

Gillette Venus Logo 2010-2014

In the debut version, the right “V” stroke has a unique curl, made in foam from damp pads on the blades. The left side of the badge conveys a smooth-shaven surface. The lower part of the letter “e” has been shortened. Above the word, “Venus” is the parent company – Gillette, which is written in the usual strict style.

2014 – 2019

Gillette Venus Logo 2014-2019

The designers removed the curl and drew an elongated teardrop-shaped strip.

2019 – today

Gillette Venus Logo 2019-present

The logo now has a blue color and a tiny blob that replaces the right half of the “V.” The word “Gillette” has received a pronounced tilt to the right.

Venus: Interesting Facts

Venus, a well-known women’s razor brand under Gillette, which Procter & Gamble (P&G) owns, has become a key player in women’s grooming since its launch in 2001.

  1. Start and Philosophy: Venus started with the Venus Original Razor, focusing on boosting women’s confidence and promoting a positive view of female beauty.
  2. Innovative Razors: The brand has led in creating razors for women, featuring designs like contoured handles for shower use, multiple blades for close shaves, and moisture strips for smoother skin.
  3. Variety of Products: Venus offers more than razors; its products include disposable and refillable razors, bikini trimmers, and shaving gels, each designed for different skin types and needs.
  4. Specialized Lines: Venus understands the importance of gentle care for sensitive areas, So It introduced products for pubic hair and skin, including specially formulated razors and gels.
  5. Creative Collaborations: Venus has teamed up with artists and designers to create limited-edition products celebrating female empowerment with unique designs.
  6. Eco-friendly Practices: The brand is moving towards sustainability, introducing metal-handled razors and eco-friendly packaging, aligning with P&G’s environmental goals.
  7. Educational Content: Venus educates women on skincare and grooming, providing shaving tips and advice on its website and social media.
  8. Supporting Women’s Sports: The brand supports women’s sports, sponsoring events and partnering with female athletes to showcase their strength and beauty.
  9. Worldwide Reach: Venus products are available globally, meeting women’s grooming needs everywhere.
  10. Inclusive Advertising: Venus’s marketing includes women of various appearances and backgrounds, offering a broader view of beauty.

Venus has significantly contributed to women’s grooming, from its innovative products to its commitment to female empowerment and environmental sustainability.

Font and Colors

Gillette Venus Emblem

The brand name consists of soft strokes and flowing lines. It is in this style that the word “Venus” is designed. The right side of the “V” has evolved from a large curl to a miniature blob.

The emblem uses an individual typeface with an emphasis on the capital “V.” The rest of the characters are lowercase. The letters “n” and “u” consist of two fragments that are not connected. “Gillette” is written in a thin, oblique typeface reminiscent of Futura Extra Black Italic. The color scheme of the logo consists of a combination of white and blue.

Venus color codes

Maximum BlueHex color:#63b9ce
RGB:99 185 206
CMYK:52 10 0 19
Pantone:PMS 3115 C