Southwestern Athletic Conference Logos and Brands

The Southwestern Athletic Conference, or SWAC, brings together primarily historically black colleges and universities (HBCUs) in the southwestern and southern United States. The “Southwestern Athletic Conference” section features conference emblems and team logos of participating universities. SWAC has a rich history in student athletics, with traditions dating back to the first half of the 20th century, and holds a place in HBCU culture. The conference’s team logos feature the symbols of specific educational institutions and convey pride in their academic and athletic heritage.