Super Mario Logos and Brands
The moustachioed plumber in a red cap, created by Shigeru Miyamoto for Nintendo in 1981, has become the most recognizable character in the video game industry, and the “Super Mario” section is dedicated to the franchise’s logos. Super Mario Bros., Mario Kart, Super Mario Galaxy, Super Mario Odyssey, and dozens of spin-offs generate billions of dollars through game sales, licensing, and the Super Nintendo World theme park. The logo with its bold letters and Mario silhouette appears on consoles, game cartridges, and merchandise around the world. The franchise has survived four decades of technological change, from 8-bit pixels to a 2023 animated film that has grossed over a billion dollars worldwide.
