surf apparel Logos and Brands

Clothing and accessories born out of the surf culture of the California and Australian coasts fill the Surf Apparel section. Quiksilver, Billabong, Rip Curl, and Hurley (a Nike subsidiary sold to Bluestar Alliance) dress surfers from the beach to the city streets. O’Neill, founded in Santa Cruz by Jack O’Neill in 1952, claims to be the first surfwear brand. Volcom, with its motto “Youth Against Establishment,” added a punk-rock aesthetic to beachwear. The logos in this section evoke associations with ocean waves, tropical sun, and a relaxed lifestyle, and the brands are sold far beyond the coastline, turning surf style into a global fashion code.