surfboards Logos and Brands

Surfboards, from foam training models to custom epoxy shortboards, define the Surfboards section. Channel Islands Surfboards (shaper Al Merrick, who made boards for Kelly Slater), Firewire, JS Industries, and Lost Surfboards create the equipment whose geometry determines how a surfer behaves on a wave. Shaping (handcrafting boards) remains a craft tradition, although machine milling and EPS/Epoxy technologies have accelerated production. The cost of a custom board ranges from $600 to $1,200, and pro surfers change their equipment according to the size and type of wave at a particular spot. The logos in this section mark the workshops and brands whose products make the difference between a successful and a failed surfing session.