Lost Surfboards Logo PNG
The Lost Surfboards logo symbolizes freedom, rebellious spirit, and passion for the waves. Its story began in a garage workshop, where the energy of the ocean, bold maneuvers, and the eternal search for the perfect ridge are embodied in every curve of the board. The name was born in the circle of friends for whom surfing, skateboarding, and snowboarding were a way of life. Boards have become an extension of riders, and endless experiments and watches on the water have turned the brand into a cult name among surfers worldwide.
Lost Surfboards: Brand overview
Matt Biolos founded Lost Surfboards in San Clemente, California, in 1985, marking the start of the Company. Matt began crafting surfboards by hand in his garage, experimenting with different shapes driven by his passion for surfing and understanding of wave dynamics. His early designs, like the wide-nose shortboard, quickly gained attention among local surfers due to their perfect blend of speed and control. The introduction of the Round Nose Fish became a major turning point, combining traditional fish-shaped boards with modern technology and appealing to surfers of all skill levels. Collaboration with professional surfers soon followed, leading to refined designs such as the Sub Driver and Mayhem. Adopting advanced resins and innovative molding processes made surfboards lighter and stronger, while computer simulations further improved performance. Production expanded, enabling an increased global presence through new distribution hubs at popular surfing spots. Models like Driver 2.0 set high-performance standards, and the introduction of 3D modeling and CNC shaping machines enhanced precision. Today, Lost Surfboards continues innovating, constantly refining designs suited for various surfing styles and wave conditions, always committed to craftsmanship and meeting the demands of surfers worldwide.
Meaning and History
What is Lost Surfboards?
This is a manufacturer of surfboards created by an expert in his field, and specializes in developing and producing boards for riders of all levels. Each product is based on modern technology and thoughtful design that provides better wave handling and stability. The range includes models for different conditions – from calm coastal waves to powerful ocean surf spots.
First
American Surfboards Lost became well-known, in part due to their unusual logo. It reflected the company’s slightly rebellious, relaxed, and free-spirited character. It connects to the street art style and surf culture atmosphere.
The main word, “Lost,” is designed in a large, bold, and vibrant graffiti style. The letters are thick, with bold outlines, as if spray-painted onto a wall. Three dots precede the word.
Underneath “Lost,” the “SURFBOARDS BY” clarification is placed compactly. It uses a calmer, clearer font, large and simple. It maintains the dynamics by following the same tilt as the word above.
The nearby word “Mayhem” is entirely different and positioned to the main text’s right. It curves in an arc, and the font resembles a Gothic or metal style, featuring sharp angles and elongated, pointed edges. It comes across as more aggressive, contrasting with the relaxed mood of the other inscriptions.
All inscriptions in black and white form an unconventional image for the brand, tied to the spirit of freedom, surfing, and American street culture.
Second
When Lost updated its logo, it became clear that surfing is an area of experimentation and freedom for them. The brand’s visual style changed: whereas it was previously soft with smooth lines, the logo gained sharpness and angularity, reflecting the company’s pursuit of an extreme style and futuristic motifs.
Text and symbol merged into a unified whole, forming a cohesive composition. All the logo letters became heavier and more geometric, with uneven contours that resembled comic or graffiti drawings. The letter “L” is particularly interesting: it’s sharply elongated upwards, resembling something between a tower and a comic figure. The letter “s” took on a zigzag shape reminiscent of lightning, reinforcing the extreme effect.
The central focus is the letter “o,” depicted as a circle with an orbit crossing diagonally through it. The circle seems to reference a planet, and the orbit around it creates a cosmic feel, aligning with the extreme themes and direction of the brand, which produces surfboards.
The three dots to the left of the inscription changed: formerly round, they are now small rectangles, emphasizing the angularity and geometry of the overall composition.
The font became bold and sans-serif, with strong, sharp lines in the letters, creating a sense of dynamism and speed. The color scheme remained minimalistic, strictly black and white, maintaining the character of a brand whose surfboards were always known for originality, boldness, and freedom of style.
Now
Yet another update to the visual identity. Lost Surfboards made the logo visually more stable and balanced while retaining the aggressive and rebellious style familiar from previous versions. The brand name and the additional word “Surfboards” are unified by a common style.
Among notable changes, the lightning-shaped letter “s” disappeared, it became simpler and straighter, a letter like any other, slightly calming the overall style of the inscription while retaining the composition’s energy.
At the bottom, a wide black rectangle appeared featuring the inscription “SURFBOARDS.” It uses a strict, simple sans-serif font with clear, straightforward, uppercase letters in white. The black background of the rectangle merges with the outline of the upper letters, making the entire composition appear monolithic and cohesive.
The logo is executed in a black-and-white palette, which enhances the simplicity and clarity of the forms, aligning with the spirit of surf culture and the brand’s focus on producing original, stylish, and extreme surfboards.
Lost surfboards by Mayhem logo