tuning Logos and Brands

Modifying cars to improve their power, handling, appearance, or exhaust system acoustics has formed a separate subculture and commercial niche within the automotive industry. The “Tuning” section brings together brands of tuning shops, component manufacturers, and services that modify production cars. Companies in this category offer engine chip tuning, replacement of intake and exhaust systems, installation of sports suspensions, aerodynamic body kits, and forged wheels. The logos of tuning brands appeal to individuality, technical perfection, and the owner’s desire to make their car different from its mass-produced counterpart.