Volvo Logos and Brands

For decades, the Swedish brand Volvo has built a reputation as one of the world’s safest car brands, introducing innovations in passive safety long before its competitors. The “Volvo” section is dedicated to the brand and visual identity of the company that manufactures passenger cars, trucks, buses, and construction equipment. The Volvo logo, with a diagonal arrow on a circle symbolizing iron in the alchemical tradition, is one of the oldest and most recognizable symbols in the automotive industry. Owned by China’s Geely, the company is developing a Scandinavian design direction, combining minimalist forms with a focus on driver and passenger safety.