UD Logo

UD Trucks LogoUD Logo PNG

UD: Brand overview

Founded:December 1, 1935
Ageo, Saitama, Japan

In 1935, a branch dedicated to the production of commercial vehicles sprouted from the formidable tree of Nissan Motors, named Nissan Diesel. The fledgling enterprise introduced its pioneering product, a truck with a 5-ton capacity, dubbed the T5. As the 1950s dawned, Nissan Diesel broadened its portfolio by venturing into bus manufacturing. Their U10-series buses swiftly became a household name in Japan, underlining the company’s aptitude for crafting reliable vehicles.

The subsequent decades witnessed Nissan Diesel expanding its footprint, marking its territory across various Asian nations, including Indonesia, Malaysia, and Thailand, by the 1970s. By the 1980s, the company, eager to keep pace with changing times and demands, rolled out new heavy-duty trucks such as the PK and CWA series. This move fortified Nissan Diesel’s position, enabling it to stand tall as one of the premier truck manufacturers in Asia.

However, the 1990s brought with them winds of change in the Japanese automotive landscape, nudging Nissan Diesel towards a tighter embrace with its parent, Nissan Motors. By 2010, as a testament to the company’s evolving identity and in sync with Nissan Motors’ restructuring maneuvers, Nissan Diesel was rechristened as UD Trucks. This new moniker gracefully encapsulated the brand’s rich heritage.

UD Trucks’ passion for innovation shone brightly with the unveiling the Quon series in 2013, a premium range of heavy-duty trucks. Yet, the tides of business strategy led Nissan Motors to hand over the reins of UD Trucks to Isuzu in 2021, allowing the former to channel its energies more intently on its core venture of passenger vehicles.

Meaning and History

UD Logo History

What is UD?

UD Trucks Corporation, previously known as Nissan Diesel, has remained a prominent player in the international automotive field for numerous years. Operating from its base in Ageo, Saitama, Japan, UD Trucks has amassed a profound legacy in producing and selling diesel trucks, buses, bus chassis, and specialized vehicles. UD Trucks holds a leading position within the industry with a tradition of high standards.

Established in 1935, UD Trucks has maintained a dedication to supplying customers with dependable, superior vehicles and forward-thinking solutions tailored to their evolving requirements. With a concentration on innovative technology, UD Trucks has persistently stayed ahead of the curve, ensuring its products are trustworthy and mindful of the environment.

1935 – 1999

UD Trucks Logo 1935

1999 – 2010

UD Trucks Logo 1999

2010 – today

UD Trucks Logo

UD color codes

Racing RedHex color:#d5060b
RGB:213 6 11
CMYK:0 97 95 16
Pantone:PMS Bright Red C
Lavender GrayHex color:#b7b7bf
RGB:183 183 191
CMYK:4 4 0 25
Pantone:PMS Cool Gray 4 C
Davy’s GrayHex color:#4b4a49
RGB:75 74 73
CMYK:0 1 3 71
Pantone:PMS 446 C