water Logos and Brands
Bottled water producers, water purification companies, and municipal water utilities make up the “Water” section. Evian, Fiji, Perrier, Voss, and Nestlé Pure Life have created premium brands, turning a basic life-sustaining resource into a consumer product with a marketing premium. Water brand logos refer to images of mountain springs, glaciers, drops, and waves, promising purity and natural origin. The global bottled water market exceeds $300 billion, and brands in this sector compete for consumers who choose between mineral, artesian, spring, and purified water, where label composition and source history determine their willingness to pay tens of times more than the cost of tap water.
