Tassimo Logo PNG
The Tassimo logo represents a brand that makes home beverage preparation convenient and quick. Its unique capsule system lets people enjoy coffee, tea, or chocolate, while collaborations with well-known manufacturers have built trust in the devices’ quality and popularity.
In 2004, Kraft Foods introduced Tassimo to the French market as a revolutionary system for making single-serve hot beverages, including coffee, espresso, and tea, using specialized “T-discs.” TSECO originally manufactured the coffee machines, and De’Longhi distributed them
The brand quickly spread across Europe, and by 2008, Kraft and Bosch launched it in North America through a collaboration. In the late 2000s, Tassimo gained significant popularity due to its ease of use and variety of brewing options, cementing its place as one of the best-selling single-serve coffee makers.
In 2012, Kraft restructured its business, separating its snacks and beverage segments and creating Mondelez International. This new company gained control of the Tassimo brand. Two years later, in 2014, Jacobs Douwe Egberts acquired the brand for most global markets, leaving North American operations under the Kraft Heinz umbrella.
Today, Tassimo continues to offer a wide range of hot beverages through its single-serve machines and unique T-discs. Since its introduction in the early 2000s, Tassimo has established its reputation as an innovator in single-serve brewing systems. Even as the company has changed hands between large conglomerates, it continues to focus on providing consumers worldwide with convenient and versatile brewing systems.
Meaning and History
2004 – 2009
2009 – 2013
2013 – 2016
2016 – today
The Tassimo logo is vibrant and memorable thanks to its colorful, original design. The central element is a flower-like symbol composed of six evenly spaced circles that intersect at the center. Each circle has a different color: green, purple, orange, red, blue, and pink. This creates a rainbow effect, evoking associations with the variety and richness of the brand’s flavors, which are connected to coffee and beverages.
The intersecting circles add dynamism, forming petal-like shapes that feel three-dimensional and lively. This layered effect emphasizes uniqueness and choice, as Tassimo offers a wide range of flavor options for its consumers. The symbol’s bright, harmoniously balanced colors create a positive, friendly impression.
The text is rendered in solid black to the right of the graphic element. This color choice balances the colorful “flower” and adds solidity to the visual identity. The font is set in uppercase with softly rounded lines, conveying smoothness and lightness. The minimalist letterforms maintain formality without detracting from the logo’s warmth.
The brand name highlights convenience and perfection in beverage preparation. The brand is associated with modern automation systems that simplify the preparation process and make it enjoyable. Combining bright colors with a formal typeface, the emblem effectively reflects the brand’s essence: joy, quality, and a wide selection for everyone.