Tassimo Logo

In 2004, Kraft Foods introduced Tassimo to the French market as a revolutionary system for making single servings of various hot beverages, including coffee, espresso, and tea, using specialized “T-discs.” The coffee machines were originally manufactured by Saeco and distributed by Braun.

The brand quickly spread to other parts of Europe, and by 2008, through a collaboration between Kraft and Bosch, debuted in North America. In the late 2000s, Tassimo gained significant popularity due to its ease of use and variety of brewing options, cementing its place as one of the best-selling single-serve coffee makers.

2012, a significant shift occurred as Kraft restructured its business, separating its snacks and beverage segments and creating Mondelez International. This new company gained control of the Tassimo brand. In 2014, Jacobs Douwe Egberts acquired the brand for most global markets two years later, leaving North American operations under the Kraft Heinz umbrella.

Today, Tassimo continues to offer a wide range of hot beverages through its single-serve machines and unique T-discs. Since its introduction in the early 2000s, Tassimo has established its reputation as an innovator in single-serve brewing systems. Even as the company has changed hands between large conglomerates, it continues to focus on providing consumers worldwide with convenient and versatile brewing systems.