Tassimo Logo PNG
The Tassimo logo represents a brand that made home beverage preparation convenient and quick. Its unique capsule system allowed people to enjoy coffee, tea, or chocolate, while collaborations with well-known manufacturers ensured trust in the quality and popularity of the devices.
Tassimo: Brand overview
In 2004, Kraft Foods introduced Tassimo to the French market as a revolutionary system for making single servings of various hot beverages, including coffee, espresso, and tea, using specialized “T-discs.” The coffee machines were originally manufactured by Saeco and distributed by Braun.
The brand quickly spread to other parts of Europe, and by 2008, through a collaboration between Kraft and Bosch, debuted in North America. In the late 2000s, Tassimo gained significant popularity due to its ease of use and variety of brewing options, cementing its place as one of the best-selling single-serve coffee makers.
In 2012, a significant shift occurred as Kraft restructured its business, separating its snacks and beverage segments and creating Mondelez International. This new company gained control of the Tassimo brand. Two years later, in 2014, Jacobs Douwe Egberts acquired the brand for most global markets, leaving North American operations under the Kraft Heinz umbrella.
Today, Tassimo continues to offer a wide range of hot beverages through its single-serve machines and unique T-discs. Since its introduction in the early 2000s, Tassimo has established its reputation as an innovator in single-serve brewing systems. Even as the company has changed hands between large conglomerates, it continues to focus on providing consumers worldwide with convenient and versatile brewing systems.
Meaning and History
2004 – 2009
2009 – 2013
2013 – 2016
2016 – today
The Tassimo logo is vibrant and memorable thanks to its colorful and original structure. The central element is a symbol resembling a flower, composed of six evenly arranged circles intersecting at the center. Each circle has a different color: green, purple, orange, red, blue, and pink. This creates a rainbow effect, evoking associations with the variety and richness of the brand’s flavors, which are connected to coffee and beverages.
The intersection of the circles adds dynamism, forming petal-like shapes that appear three-dimensional and lively. This layered effect emphasizes the idea of uniqueness and choice, as Tassimo provides a wide range of flavor options for its consumers. The symbol’s bright and harmoniously balanced colors create a positive and friendly impression.
The text is rendered in solid black to the right of the graphic element. This color choice balances the colorful “flower” and lends a sense of solidity to the visual identity. The font is written in uppercase letters with softly rounded lines, conveying a sense of smoothness and lightness. The minimalist style of the letters maintains a degree of formality without detracting from the logo’s warmth.
The brand name highlights the concept of convenience and perfection in beverage preparation. The brand is associated with modern automation systems that simplify and make the preparation process enjoyable. Combining bright colors with a formal typeface, the emblem effectively reflects the brand’s essence: joy, quality, and a wide selection for everyone.